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Social media – promotional boost
Social media has created a new era of online communication. They are used not only by family members or amongst friends, but also small and big companies have noticed their advantages. Now more than ever, the Internet has become a business tool. Almost everyone has an account in at least one social media channel. But,…
Blogging: what is going on?
It is worthwhile to get to know a few tricks used by successful bloggers. What works for them can help you with your publications as well. Running a business blog offers a great chance to gain new customers and increase visibility on the Internet. Various subjects of entries A blog should be written on a…
Rebranding is not just a logo change
Everyone needs a change once in a while. We grow. We want more, better, different. Our priorities and values change. We see new opportunities. It is similar with brands. The world is changing. Markets, clients and technologies are changing. New challenges are emerging. Your brand should keep up with all that. Rebranding is a positive…
Social Selling – new face of marketing
Marketing is an integral part of reality. We can find it in almost every sphere of our lives. Marketers from around the world are trying to meet customer expectations providing new tools and techniques. The most recent one is social selling. What is social selling? Social selling is the process of transforming your relations with…
How to measure the effectiveness of your social media campaign?
Social media offers plenty of possibilities to promote products and services. You can publish posts, record a short video or an interview. But how can you check who your content reaches and how it affects your audience? The analysis provided by almost every web portal is here to help you find the answer. How to…
How to be successful at business negotiations
Establishing the terms of cooperation before signing an agreement is a process which every entrepreneur will go through sooner or later. The aim of successful negotiations is to get to the point where both parties feel it has been a success. The so-called ‘win-win’ situation occurs when both negotiators part with the sense of satisfaction…
How to prepare a newsletter?
A newsletter is an electronic form of a bulletin distributed regularly at time intervals. The message is communicated for free to all subscribers by e-mail. Goals and planning First of all, you need to think about what you want to achieve with the newsletter. Do you want to direct users to your website, inform them…
Sensory branding
Sensory branding is a form of a product or service promotion which directly affects the sub consciousness and senses of the recipient. The way it works is well thought out in advance and adjusted to the prevailing atmosphere, e.g. a shops decor. It’s main aim is to trigger particular reactions and associations with the chosen…
Viral marketing
Over the past years, the Internet has become one of the most common and easy-to-use communication channels. By using email, instant messenger, forums and other tools that the network offers, you can communicate with various people simultaneously. Interesting information, videos or other gadgets need just a few hours to spread around the world. It was…
3 ways to advertise in social media
Appropriate use of social media can increase the website traffic even by as much as over a dozen percent. What media should you use? How to use them? What to focus on? 1. Facebook Facebook is one of the top platforms when it comes to advertising. It offers a number of possibilities. For starters, the…
5 values of the SMART rule
Properly defined goals may become the indicators of your company’s achievements and development. The most popular and easiest to apply, especially in technology companies, is the SMART principle. SMART stands for specific, measurable, achievable, realistic and timely defined. Specific The goal should be specific and detailed. Consider what you want to achieve and why. Your…
What is Google Display Network all about?
Google offers plenty of ways to be present on the Internet. Google Display Network, Google’s image ad, is one of them. What is Google Display Network? Google Display Network is a network of thematic Google-related portals. You can place them on your banner ad. By way of using it, your ad may appear, among others,…