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Blogging: what is going on?
It is worthwhile to get to know a few tricks used by successful bloggers. What works for them can help you with your publications as well. Running a business blog offers a great chance to gain new customers and increase visibility on the Internet. Various subjects of entries A blog should be written on a…
Rebranding is not just a logo change
Everyone needs a change once in a while. We grow. We want more, better, different. Our priorities and values change. We see new opportunities. It is similar with brands. The world is changing. Markets, clients and technologies are changing. New challenges are emerging. Your brand should keep up with all that. Rebranding is a positive…
How to be successful at business negotiations
Establishing the terms of cooperation before signing an agreement is a process which every entrepreneur will go through sooner or later. The aim of successful negotiations is to get to the point where both parties feel it has been a success. The so-called ‘win-win’ situation occurs when both negotiators part with the sense of satisfaction…
Sensory branding
Sensory branding is a form of a product or service promotion which directly affects the sub consciousness and senses of the recipient. The way it works is well thought out in advance and adjusted to the prevailing atmosphere, e.g. a shops decor. It’s main aim is to trigger particular reactions and associations with the chosen…
5 values of the SMART rule
Properly defined goals may become the indicators of your company’s achievements and development. The most popular and easiest to apply, especially in technology companies, is the SMART principle. SMART stands for specific, measurable, achievable, realistic and timely defined. Specific The goal should be specific and detailed. Consider what you want to achieve and why. Your…
What is Google Display Network all about?
Google offers plenty of ways to be present on the Internet. Google Display Network, Google’s image ad, is one of them. What is Google Display Network? Google Display Network is a network of thematic Google-related portals. You can place them on your banner ad. By way of using it, your ad may appear, among others,…