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Marketing through virtual reality?
Virtual Reality (also known as VR) is making something of a landslide in today’s news. It is a new technology that uses headsets and the latest graphical processing power to immerse the user in a virtual or imaginary reality. VR’s ability to entertain has not been ignored. Companies including Google, Samsung, Oculus Rift, Microsoft, HTC…
Internet of things: An introduction
The Internet of Things (IoT), may have some scratching their heads. In essence, IoT refers to ‘smart’ devices that use Wifi to communicate with each other, as well as the user. These smart devices can be fitted to anything from a pet’s collar, to compatible home devices or even a set of house keys. IoT…
How to generate quality leads
Generating leads is a must for any successful business. Leads convert to sales from which companies are able to grow and develop new products. In order to remain competitive, it is crucial to develop new products and services, requiring companies to have an innovation capacity for supporting such development. There are a myriad of ways…
Websites 5.0 – The VR experience of tomorrow
Website design today includes many phases and concepts such as SEO and UX/UI. However, if you saw a website from the 90’s today it would probably make you laugh compared to the modern websites we have currently. Websites of tomorrow Technology has moved on, customers have become more sophisticated, their expectations higher and we have…
Social Media Analytics: Comparison of 3 powerful platforms
When developing a comprehensive social media strategy it is important to also couple it with good metrics and a performance management system. To assist you with this, it is a good idea to use a bespoke social media analytics tool. A quick search out there will however yield a lot of results and going through…
Why Experiences Matter! Demystifying UX
User Experience, also known as UX in today’s day and age is becoming increasingly important. Along with SEO, having your website designed with UX in mind can yield the most favourable results. UX plays a key role in determining how customers regard your brand, making it a powerful influencing factor. Well thought out design decisions…
Implementing AI in Marketing: A New Frontier?!
The advent of new technologies such as Big Data, Blockchain and Artificial Intelligence (AI) has brought upon a lot of change disruption in recent years. Not only are we seeing various startups that are developing new and innovative products around these technologies worldwide but incumbents are also hopping on the train to try and integrate…
Optimal Web Design: What’s Really Important?
Designing a website several years ago would have been very different from designing one today. Not only has there been various changes to requirement and expectations from customers but the associated costs for developing a website has also changed drastically. UX & UI One of the most important aspects of website design today is making…
17 Best Marketing Channels of today – part IV
Exploring the Marketing Channels of Today – final IV part In our previous article we explored additional marketing or customer acquisition channels and covered Content Marketing, Social and Display Ads, Speaking Engagements and Offline Ads. In this article we will continue to explore additional marketing channels whilst discussing some of their pros and cons. Existing Platforms…
17 Best Marketing Channels of today – part III
Exploring the Marketing Channels of Today – part III In our previous articles we explored several marketing or customer acquisition channels and covered Affiliate Programmes, Trade Shows, Search Engine Optimization and Offline Events. We also looked into Viral Marketing, Public Relations, Unconventional PR and Search Engine Marketing. In this article we will continue to explore…
17 Best Marketing Channels of today – part II
Exploring the Marketing Channels of Today – part II In our previous article we introduced the idea of exploring alternative marketing or customer acquisition channels and covered Viral Marketing, Public Relations (PR), Unconventional PR and Search Engine Marketing. In this article we will continue to explore additional marketing channels whilst discussing their pros and cons.…
17 Best Marketing Channels of today – part I
Exploring the Marketing Channels of Today In today’s fast-paced environment we often find ourselves mimicking what others are doing without always looking into the large set of alternatives out there. When it comes to generating traffic, leads and sales, the choices we make with regards to marketing channels have a huge effect. Most of us…