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Content strategy and Storytelling for B2B Campaigns
Birmingham, Thursday 21st February 2019 Buy tickets We are pleased to invite you to a CIPR event taking place on the 21st of February 2019 in Birmingham. Our Managing Partner Edward Loades together with Hannah Patel from Red Lorry Yellow Lorry will share with you their knowledge and experience within Content Marketing and Storytelling for B2B…
CIPR PRide Nominations: TANK
We’re delighted to sponsor this year’s CIPR Awards again- we catchup with TANK and ask them what it is about their campaign ‘Destination Employer’ that sees them in the running. What impact did your campaign have for your company to be shortlisted for the PRide Awards? Martin Stone, Associate Director at Tank: In July…
Interview with Susanne Kelz-Schmid, Marketing Specialist, Leykam Let's Print Holding
BCM: What experience do you have in your field? I have been a marketing specialist for 3 years at LEYKAM Let’s Print Holding AG, an international web offset printing company. Before that, I worked for many international advertising agencies, where I also managed B2B customers. BCM: Where do you see the potential associated with…
Interview with Norbert Lustig, Manager and Board Member, DMVÖ
BCM: What experience do you have in your field? As a dialogue marketing agency, we have specialised in B2B (dialogue) marketing for many years. Our performance portfolio ranges from strategy, conception and support for lead generation to the development of complex, individually controlled customer loyalty programs. BCM: Where do you see the potential associated…
Interview with Susan Brunner, Sustainability & Marketing Stream Lead, Mondi
BCM: What experience do you have in your field? I have been with Mondi for over 11 years, most recently as Team Lead Office Papers and responsible for the flagship brand ColorCopy. I’ve designed and implemented countless campaigns for office paper and professional paper. As a paper company, we put a great deal of emphasis…
Interview with Monika Thomasberger, Senior Expert Marketing Communications, Telekom Deutschland
BCM: What experience do you have in your field? I have been working in the B2B Marketing Communications field for several years and have been able to gain different experiences from social media management, marketing automation, PR and digital dialogue marketing throughout my career. BCM: Where do you see the potential associated with marketing…
Interview with Andreas Hrzina, Head of Marketing & Product Management, Rittal
BCM: What experience do you have in your field? I have 15 years of experience in B2B marketing in the industrial environment. BCM: Where do you see the potential associated with marketing automation? Marketing automation enables communication with the customer in real-time, provides the user with tailored information and analyses behaviour. BCM: Which…
Interview with Julia Pichler, B2B Marketing, Canon Austria
BCM: What experience do you have in your field? I am involved with areas that include product and sales management for technical hardware, as well as consumer and business products. I have experience in business development which includes both new and existing segments. In addition, I co-ordinate with a range of stakeholders to provide solutions…
Interview with Robert Staubmann, Senior Product Manager Dialog & Daten, HEROLD Business Data
BCM: What experience do you have in your field? I manage the product management at HEROLD Business Data GmbH in the field of dialogue and data, and I have been dealing with B2B and B2C marketing topics for about nine years. My special focus is on data-driven applications of dialogue marketing. BCM: Where do…
Interview with Anton Jenzer, CEO of VSG Direktwerbung
BCM: What experience do you have in your field? B2B dialogue marketing as a service provider within the fields of address, data, CRM analytics and mailing production. BCM: Where do you see the potential associated with marketing automation? I see the greatest potential within the realm of the customer journey itself and a great…
Interview with Martin Wilfing, Managing Director of DMVÖ
BCM: What experience do you have in your field? I have been engaged in dialogue marketing for the last 30 years. BCM: Where do you see the potential associated with marketing automation? Processes can be defined in real-time, depending on the business case, and can also be called-up in real-time. BCM: Which of…
Call to action (CTA): how to improve online results
Do you run email marketing campaigns or simply create valuable content and want to increase the prospect to lead conversion rate? Focus on creating an effective CTA. This small element can do much more than you think. The Call to Action method can be compared to a clear signpost that indicates how to go directly…