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Everything you should know about Google Analytics
An inseparable element of SEO activities is traffic analysis. Without it, it is difficult to determine whether the activities are effective. Google Analytics is a free web analytics service from Google that tracks website traffic. How does Google Analytics work? When a user visits a given site, the server on which it is installed returns…
Things you need to know about Social Media
It is no secret that social media is big news around the world. What you may not understand is how to use social media to market your business. Luckily, social media marketing is easy once you understand the basics. So, to help you on your way we have put together our guide to the basics…
How to make your website engaging
Every business can benefit from a good website. However, standing out from the crowd is a difficult task, with over a billion websites on the internet. A successful website will need to be engaging and visually appealing, to attract an audience. Here are a few strategies to make your website engaging: Is your website device-friendly?…
Alternatives to promoting products through your website
The internet is the ideal tool for promoting your products and services. Promoting your products online is inexpensive and when implemented correctly, it can attract enormous amounts of business. Your website is a great platform for showcasing your products, but this is just one of the many methods of online promotion. Listed below are 5…
Should your company be using Facebook?
Over the past few years, social media usage has exploded. The social networking site Facebook, had an estimated 1.39 billion active users last year. Potentially, social media can be an extremely powerful tool which can increase brand awareness, encourage customer engagement and increase sales revenue. More companies than ever are exploring the marketing potential of…
Guest Blogger Guidelines
Interested in becoming BCM Guest Blogger? Here is everything you need to know to join us. Desired topics of articles: Online Marketing SEO Web Design Branding Graphic Design Video Production Animation IT Technology IoT Technology Marketing Guidelines: Word count 500-800 words Content is geared to the BCM audience and is unique, meaning it is not…
How to promote a landing page?
Once your landing page is up and running (click here to find out how to create a perfect landing page) you will want to generate more traffic and spread the word. Landing pages, in time, can get higher rankings in search engine results. They are usually promoted through other methods of communication in order to…
5 Keys to perfect Logo Design
Every business needs a great logo. Key to a strong brand identity, your logo design is of great importance. It has the power to transform the image of your business and can shape the way people perceive your business. Want to find out how to design the perfect logo? Read the tips below. 5 keys…
8 values of a perfect landing page
What is a landing page? Landing pages are simply websites, to which a person who clicks on your ad / link in the search results/ newsletter will be sent. Both the appearance and operation of landing pages greatly increases the effectiveness of the campaign. What makes a good landing page? Is your landing page perfect? Try…
How to build a brand?
At the core of any business is its brand. How customers perceive it can make-or- break the business. The success of a business may be determined by its ability to differentiate itself from competitors. One method of doing this, is by developing a strong brand presence. The branding of a business plays a key role in…
What should a website’s content look like?
You have 5, 4, 3, 2,1 … seconds. Just enough for your potential clients to determine if your company website is something for him. After 5 seconds, they will either stay on your side or go to the your competitor’s website. They might also completely lose interest in products / services of your industry. Now…
Web Design and the 10 biggest usability mistakes
Usability is a term that refers to web applications and interactive devices (with a user interface). It is a huge challenge for people involved in website design. A user-friendly design focuses on the issue of intuitive navigation in order to facilitate access to desired information. It provides each user with understandable communication with the applications…