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Data-Driven Marketing

Marketing precision without the heavy lifting Marketing your business is incredibly important, after all, without getting your name out there you are never going to gain the success that you hope for. The only trouble with marketing is that it is can be incredibly difficult, time consuming and sometimes expensive to do. What is data-driven…

Content strategy and Storytelling for B2B Campaigns

Birmingham, Thursday 21st February 2019 Buy tickets We are pleased to invite you to a CIPR event taking place on the 21st of February 2019 in Birmingham. Our Managing Partner Edward Loades together with Hannah Patel from Red Lorry Yellow Lorry will share with you their knowledge and experience within Content Marketing and Storytelling for B2B…

Event Marketing: A Phoenix From the Ashes

The Demise and Rise of Event Marketing For a while it looked as though online marketing had replaced event marketing. Trade shows, expos and other event style gatherings took a bit of a nosedive while everyone was distracted by these powerful digital tools. Marketing has since shifted towards creating experiences and using emotion to enable…

Case Study: Zero Outage Industry Standard Association

“Black Cliff Media are truly professional,…they put people in the right light and… understand the content and what we want to achieve.” Stephan Kasulke, Chairman of ZOIS Association. Our core values For us, here at Black Cliff Media, there is nothing more vital than delivering engaging content that exceeds our clients’ expectations and facilitates the…

Expert Interview: Maz Lopez, Head of Marketing, Boston Limited

Today, we are extremely fortunate to speak with Maz Lopez, Head of Marketing at Boston Limited. Hello Maz, and welcome. “VR has the potential to change the world…in training, research, engineering, medicine and automotive industries.” Boston Limited were nominated at last year’s Tech Marketing and Innovation Awards, for the best use of AR/VR category. Could…

Key Marketing Trends for 2019 & Beyond! (Part 2)

Welcome to our second and final part of our run-down of the greatest marketing trends for 2019 and beyond. Click here if you missed part one, otherwise scroll down to see the last of the important marketing influences for 2019 moving forward. 6. Content Marketing: Divide and conquer   Content Marketing as a whole continues…

Key Marketing Trends for 2019 & Beyond! (Part 1 of 2)

Before the hit sequel, there was… Welcome to the first of our two-part guide to the greatest marketing influences for next year and the future. Jam-packed with content and links to the opinions from experts that we have been fortunate to pick the brains of throughout 2018. So go ahead, relax and dip into the…

Expert Interview: Mark Chambers MD Syndicate Communications

Syndicate Communications has consistently won recognition for delivering a broad number of highly successful regional and national campaigns. What would you say are the key ingredients for your continued success? Syndicate has won a number of PRide awards over the last five or six years, which is really pleasing. I don’t think there’s a magic…

Podcast Interview: Dr Paul Hammer, Founder and CEO – BIOMES

Our Managing Partner Edward Loades tracked down Dr Paul Hammer, Founder and CEO for Biomes, a biotec digital health company. Dr Hammer shared his expertise on how digital technology has helped to communicate complex scientific processes while significantly increasing the reach of engagement with audiences. Click play to hear the podcast now. Dr Paul Hammer CEO &…

Podcast Interview: Ragnar Kruse, Co-Founder & CEO – Smaato

Black Cliff Media’s Managing Partner Edward Loades chatted with Ragnar Kruse , Co-Founder & CEO for Smaato – a global, real-time mobile advertising and app monetisation platform. Ragnar talks about the benefits of Smaato and how his company effectively reaches its target audience, its choice of marketing content and the importance of video on mobile devices…

Podcast Interview: Gregor Almássy, Director of Marketing – Huawei

Black Cliff Media’s Edward Loades chatted with Gregor Almássy , Director of Marketing for Huawei for Germany. Gregor talked about Huawei’s latest marketing and PR efforts  – the most effective strategies for consumer and audience engagement and what we can look forward to seeing from the technology giant in 2019-2020. Hit play to hear the podcast now! Gregor Almássy…

Podcast Interview: Olaf Lorenz General Manager, International Marketing Division – Konica Minolta

Black Cliff Media’s Edward Loades had the opportunity to pick the brain of Olaf Lorenz General Manager of Konica Minolta Business Solutions –manufacturers of industrial imaging products and solutions. Olaf kindly gave a run-down of the greatest challenges that marketing Managers are tasked with facing in today’s climate, as more businesses forge a path to total…