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CIPR PRide Nominations: NFU Mutual

We’re delighted to sponsor this year’s CIPR Awards again- we catchup with NFU Mutual and ask them what it is about their campaign ‘Rural Crime Now’ that sees them in the running. What impact did your campaign have to be shortlisted for the CIPR Awards? Over the last decade, rural crime has grown from local…

CIPR PRide Nominations: Telford College

We’re delighted to sponsor this year’s CIPR Awards again – we catch up with Telford College and ask them what it is about their campaign ‘Define Your Future With Telford College’ that has seen them nominated for this year’s awards What impact did your campaign have to be shortlisted for the CIPR Awards? Telford College’s…

CIPR PRide Nominations: West Midlands Police

We’re delighted to sponsor this year’s CIPR Awards again – we catch up with West Midlands Police and ask them what it is about their campaign ‘We’re Talking Stalking’ that sees them in the running. What impact did your campaign have to be shortlisted for the CIPR Awards? Stalking is an under-reported crime but its…

A celebration of home-grown creative talent

We’re back in town… Black Cliff Media are once again delighted to sponsor the Chartered Institute of Public Relations PRide Awards, which will be taking place at the Macdonald Burlington Hotel, Birmingham. This year brings with it a wealth of talent and creativity from the Midlands and we are thrilled to be announcing 1st and…

B2B Marketing Expert Interviews: Isha Chander

We are very fortunate to be joined today by Isha Chander, Head of Marketing for 6point6. Hello and welcome Isha. The company 6point6, where you are the Head of Marketing is a tech consultancy which has enjoyed huge rapid growth over a relatively short period of time. How would you describe the marketing ethos within…

B2B Marketing Expert Interviews – Johnny Walker

“When we have understood our clients problems and pains so well that they think we have read their mind, then our conversion rates jump.” We’re very pleased to be joined today by Johnny Walker, Marketing Manager at We Are CONKER & Non Executive Director for My Community Bank. A very warm welcome to you. Your…

B2B Marketing Expert Interviews – Petra Hauser

We are delighted to welcome Petra Hauser, CEO founder of Exponential Business Hub and Ambassador for Singularity University to our B2B Expert Interviews segment. Hello and welcome, Petra. If I may start by asking, the company you founded, Exponential Business Hub has the mission statement: “We work with robots, AI, IoT and space, but we…

B2B Marketing Expert Interviews – Hanns Schempp

Joining us for our first (of many) B2B Marketing Interview segments is Hanns Schempp, Vice President of B2B Digital Marketing, Europe for Deutsche Telekom.     Please let me begin by thanking you Hanns, for agreeing to take part, we’re very grateful to gain your insight into some of the areas that interest you and…

Interview with Melissa O’Gorman and Jonny Birkin of Media & Communications Department – Derbyshire Constabulary

Operation Tatin: Catching a Serial Sex Attacker Before the end of last year, Derbyshire Constabulary’s Communication and Engagement department picked up a prestigious award at the CIPR Pride awards, an event which acknowledges excellence within the field of PR. Derbyshire Constabulary’s Public Sector award was in recognition for their highly successful ‘Operation Tatin: Catching a…

2018 in Colour!

We explain why this year, it’s not all purple prose There’s a New Colour in Town It’s official, purple is ‘the’ colour of 2018! Not just any purple (there’s more than one?), this year’s purple is what the folks at Pantone are describing as Ultra Violet. So why does this matter? Well, firstly the trend…

Experiential Marketing

Putting it all Down to Experience Experiential Marketing, a Rapidly Evolving Tool As the need to satisfy today’s consumers’ unquenchable thirst for unique products and services and the growing difficulty facing companies in generating dependable, brand loyalty – Experiential Marketing is mimicking the sort of adaptation that would surely impress Charles Darwin. Experiential marketing used…

Brand Loyalty

Brand Loyalty, a Relic of the Past? An easier time for advertisers… There was a time when life seemed to move at a much more sedate pace. Past generations of people believed in a job-for-life, working for a single employer until they retired. More religious in nature, they subscribed to the nuclear family model, and…