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Part 2 of 2: Voice-recognition, disrupting the marketing landscape

But how does this impact marketing? If you thought that Google was the main search engine being used for voice searches, as is the case for typed searches, you’d be wrong. Alexa & Cortana both use Bing. These two tech giants represent the largest swell of voice enabled devices – meaning more voice users will…

ZOIS Web Design: A Word From Our Lead Developer…

Krystian – Lead Web Developer, Black Cliff Media As part of our case study and in depth look at the new web design we created for the Zero Outage Industry Standard (ZOIS) Association – we caught up with our lead Web Developer, Krystian and asked him to shed some light on the project from his…

Case Study: Creating a new website for Zero Outage Industry Standard (ZOIS) Association

Black Cliff Media had the right ideas, the knowledge to implement these and – most importantly – the sense how they fit into our DNA. Needless to say that the whole project was executed in a very professional manner – with high quality design and technology throughout. Walter Sedlacek, Zero Outage Industry Standard Association The…

Part 1 of 2: Voice-recognition, disrupting the marketing landscape

The pursuit of ease and convenience ‘We are all creatures of habit’ – If you ever required proof, just know that I’ve written that same phrase countless times. We get used to doing something a certain way, we get better at it until the point comes where we are able to minimise the input (effort)…

Podcast: Rhiannon Williams, Senior Marketing Manager – Channel at Gamma

Our Managing Partner, Edward Loades, chatted with the Rhiannon Gamma Senior Channel Marketing Manager at Gamma, at this year’s UC Expo. Rhiannon was kind enough to give her take on the importance of lead-generation using marketing automation, how to improve audience engagement and how events such as UC Expo play a critical role in helping…

Podcast: Mark Schaefer, Author, Business Consultant & Speaker

  Our Managing Partner, Edward Loades, caught up with the international best-selling author, business consultant and speaker – Mark Schaefer. Mark offers fresh insight on the current state of marketing and provides a frank and honest take on where brands can improve their messaging and audience relevance in an industry that is highly saturated. So…

Podcast: James Fulton, Senior Marketing Manager at PGi

Our Managing Partner, Maria Loades caught up with James Fulton, Senior Marketing Manager of PGi at this year’s UC Expo in London’s ExCel centre – one of the largest unified communications and collaboration events in Europe. James shed light on the significance of the event and the importance for companies attending – especially when, as…

BCM Experts’ Corner: Sarah Kent, MD – Whistle PR

We were very fortunate to catch up with Sarah Kent, Managing Director at Whistle PR and get her take on one of the most fundamentally important areas to focus on – getting the ‘green light’ for your marketing & comms activities from your senior board. Without further ado, here’s Sarah with her advice… Whether you’re working…

Generating value through in-person events

In-person events, breathing life back into traditional marketing In today’s world, there are a variety of ways that you can promote your brand. For the most part, it seems that marketing is focused on virtual approaches however, that doesn’t mean that you should ignore some of the more traditional methods. In-person events are one of…

Pillar Content & Why You Should be Using it

Content & strategy in one If you are trying to market your business in the modern world, then chances are that you will know that content is one of the most important things that you need to focus on. That said, it isn’t always the easiest of things to get right. Much like many other…

Podcast Interview: Daniel Trillo, Head of Marketing Operations – Contino

Join us as Maria Loades, Black Cliff Media’s Managing Partner gets the lowdown from Daniel Trillo, Head of Marketing Operations at Contino – the global tech transformation consultancy. In our podcast Daniel shares his expertise and reveals how the flip target marketing model is vital for cultivating leads. We also explore the importance of inbound…

Case Study: Rebranding Global Justice Network

Our Approach: Attention to Detail Here at Black Cliff Media, we really take the time to get to know our clients inside and out. Before any project, we know to truly deliver meaningful solutions we have to first know and understand the pain-points that need to be resolved. By taking this approach it also allows…