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B2B Marketing Expert Interviews – Petra Hauser

We are delighted to welcome Petra Hauser, CEO founder of Exponential Business Hub and Ambassador for Singularity University to our B2B Expert Interviews segment. Hello and welcome, Petra. If I may start by asking, the company you founded, Exponential Business Hub has the mission statement: “We work with robots, AI, IoT and space, but we…

B2B Marketing Expert Interviews – Hanns Schempp

Joining us for our first (of many) B2B Marketing Interview segments is Hanns Schempp, Vice President of B2B Digital Marketing, Europe for Deutsche Telekom. Please let me begin by thanking you Hanns, for agreeing to take part, we’re very grateful to gain your insight into some of the areas that interest you and your thoughts…

Interview with Melissa O’Gorman and Jonny Birkin of Media & Communications Department – Derbyshire Constabulary

Operation Tatin: Catching a Serial Sex Attacker Before the end of last year, Derbyshire Constabulary’s Communication and Engagement department picked up a prestigious award at the CIPR Pride awards, an event which acknowledges excellence within the field of PR. Derbyshire Constabulary’s Public Sector award was in recognition for their highly successful ‘Operation Tatin: Catching a…

2018 in Colour!

We explain why this year, it’s not all purple prose There’s a New Colour in Town It’s official, purple is ‘the’ colour of 2018! Not just any purple (there’s more than one?), this year’s purple is what the folks at Pantone are describing as Ultra Violet. So why does this matter? Well, firstly the trend…

Experiential Marketing

Putting it all Down to Experience Experiential Marketing, a Rapidly Evolving Tool As the need to satisfy today’s consumers’ unquenchable thirst for unique products and services and the growing difficulty facing companies in generating dependable, brand loyalty – Experiential Marketing is mimicking the sort of adaptation that would surely impress Charles Darwin. Experiential marketing used…

Brand Loyalty

Brand Loyalty, a Relic of the Past? An easier time for advertisers… There was a time when life seemed to move at a much more sedate pace. Past generations of people believed in a job-for-life, working for a single employer until they retired. More religious in nature, they subscribed to the nuclear family model, and…

Using VR to Visualise a Story

Black Cliff Media Covers Virtually Everything at MTC, Coventry. A first for the Chartered Institute of Public Relations (CIPR) Midlands, this year’s science, technology, engineering & mathematics (STEM) workshop, held at the state-of-the-art Manufacturing Technology Centre (MTC) in Coventry, provided a valuable platform for raising awareness in overcoming the challenges associated with communicating a STEM…

CIPR Pride Awards

We sponsor CIPR Awards, entrust our 007 with a very important mission & celebrate the success of the industry in style, in Brum! From Black Cliff Media With Love Black Cliff Media was proud to sponsor this year’s regional, CIPR (Chartered Institute of Public Relations) Pride Awards. After a gruelling series of internal auditions (that…

Marketing through virtual reality?

Virtual Reality (also known as VR) is making something of a landslide in today’s news. It is a new technology that uses headsets and the latest graphical processing power to immerse the user in a virtual or imaginary reality. VR’s ability to entertain has not been ignored. Companies including Google, Samsung, Oculus Rift, Microsoft, HTC…

Interview with Susanne Kelz-Schmid, Marketing Specialist, Leykam Let's Print Holding

BCM: What experience do you have in your field? I have been a marketing specialist for 3 years at LEYKAM Let’s Print Holding AG, an international web offset printing company. Before that, I worked for many international advertising agencies, where I also managed B2B customers.   BCM: Where do you see the potential associated with…

Interview with Norbert Lustig, Manager and Board Member, DMVÖ

BCM: What experience do you have in your field? As a dialogue marketing agency, we have specialised in B2B (dialogue) marketing for many years. Our performance portfolio ranges from strategy, conception and support for lead generation to the development of complex, individually controlled customer loyalty programs.   BCM: Where do you see the potential associated…

Internet of things: An introduction

The Internet of Things (IoT), may have some scratching their heads. In essence, IoT refers to ‘smart’ devices that use Wifi to communicate with each other, as well as the user. These smart devices can be fitted to anything from a pet’s collar, to compatible home devices or even a set of house keys. IoT…

How to generate quality leads

Generating leads is a must for any successful business. Leads convert to sales from which companies are able to grow and develop new products. In order to remain competitive, it is crucial to develop new products and services, requiring companies to have an innovation capacity for supporting such development. There are a myriad of ways…

Websites 5.0 – The VR experience of tomorrow

Website design today includes many phases and concepts such as SEO and UX/UI. However, if you saw a website from the 90’s today it would probably make you laugh compared to the modern websites we have currently. Websites of tomorrow Technology has moved on, customers have become more sophisticated, their expectations higher and we have…

Interview with Susan Brunner, Sustainability & Marketing Stream Lead, Mondi

BCM: What experience do you have in your field? I have been with Mondi for over 11 years, most recently as Team Lead Office Papers and responsible for the flagship brand ColorCopy. I’ve designed and implemented countless campaigns for office paper and professional paper. As a paper company, we put a great deal of emphasis…

Interview with Monika Thomasberger, Senior Expert Marketing Communications, Telekom Deutschland

BCM: What experience do you have in your field? I have been working in the B2B Marketing Communications field for several years and have been able to gain different experiences from social media management, marketing automation, PR and digital dialogue marketing throughout my career.   BCM: Where do you see the potential associated with marketing…

Interview with Andreas Hrzina, Head of Marketing & Product Management, Rittal

BCM: What experience do you have in your field? I have 15 years of experience in B2B marketing in the industrial environment.   BCM: Where do you see the potential associated with marketing automation? Marketing automation enables communication with the customer in real-time, provides the user with tailored information and analyses behaviour.   BCM: Which…

Interview with Julia Pichler, B2B Marketing, Canon Austria

BCM: What experience do you have in your field? I am involved with areas that include product and sales management for technical hardware, as well as consumer and business products. I have experience in business development which includes both new and existing segments. In addition, I co-ordinate with a range of stakeholders to provide solutions…

Interview with Robert Staubmann, Senior Product Manager Dialog & Daten, HEROLD Business Data

BCM: What experience do you have in your field? I manage the product management at HEROLD Business Data GmbH in the field of dialogue and data, and I have been dealing with B2B and B2C marketing topics for about nine years. My special focus is on data-driven applications of dialogue marketing.   BCM: Where do…

Interview with Anton Jenzer, CEO of VSG Direktwerbung

BCM: What experience do you have in your field? B2B dialogue marketing as a service provider within the fields of address, data, CRM analytics and mailing production.   BCM: Where do you see the potential associated with marketing automation? I see the greatest potential within the realm of the customer journey itself and a great…