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Podcast Interview: Ragnar Kruse, Co-Founder & CEO – Smaato
Edward Loades So we’re here today at Digital 2018 in Cologne. And we’re speaking to Ragnar Kruse and his company Smaato about video advertising and generally how he’s using video advertising for, for his clients and also in the context of digitalization and marketing. And so I just like to jump straight in and speak…
Podcast Interview: Gregor Almássy, Director of Marketing – Huawei
Edward Loades: Hello, we’re here it’s Digital 2018 cologne. And we’re speaking to Gregor Almássy, who is Marketing Head of Germany at Huawei . So hello to you. And thank you very much indeed for your time today. Gregor Almássy: Hello, nice to meet you. Edward Loades: Can you just give us just a brief introduction,…
Podcast Interview: Olaf Lorenz General Manager, International Marketing Division – Konica Minolta
Edward Loades: I’m here with Konica Minolta Business Solutions’ General Manager and Marketing Head, Olaf Lorenz. And we’re just going to have a short chat about all things marketing and your plans going ahead and the challenges we that you’re facing and pain points you’re facing at this moment. So how, at the moment, how are…
Podcast Interview: Sabine Elsner, Marketing Manager Europe – AudioCodes
Edward Loades: It’s a Digital 2018 in Cologne, and I’m speaking to Sabine Elsner from AudioCodes,. And we’re just going to have a little discussion about digitalisation and AudioCodes, marketing moving forward, what they’re up to and I’ll let Sabine shed more light on that. Sabine Elsner: Well, hi, everybody. My name is Sabine. Well,…
CIPR PRide Nominations: Derbyshire Constabulary
We’re delighted to sponsor this year’s CIPR Awards again- we catch-up with Derbyshire Constabulary and ask them what it is about their campaign ‘Silent Night’ that sees them in the running. What impact did your campaign have to be shortlisted for the PRide Awards 2018? Our Silent Night campaign was dreamt up when we realised…
CIPR PRide Nominations: Liquid
We’re delighted to sponsor this year’s CIPR Awards again- we catch-up with Liquid and ask them what it is about their Birmingham “Handover” and “Homecoming” for Commonwealth Games 2018 campaign” that sees them in the running. What impact did your campaign have to be shortlisted for the PRide Awards 2018? Working on the Commonwealth Games…
CIPR PRide Nominations: Syndicate Communications
We’re delighted to sponsor this year’s CIPR Awards again- we catch-up with Syndicate Communications and ask them what it is about their campaign ‘Shakespeare’s Celebrations’ that sees them in the running. What impact did your campaign have to be shortlisted for the PRide Awards 2018? The Shakespeare’s Celebrations campaign delivered impact through volume, reach and…
B2B MARKETING EXPERT INTERVIEWS: Hannah Patel
We are excited to be joined today by Hannah Patel, Director of Red Lorry Yellow Lorry, thank you for agreeing to speak with us. What advice would you offer brands who wish to expand into new territories? Honestly, when it comes to breaking into new markets, I think the best advice is that you need…
CIPR PRide Nominations: TANK
We’re delighted to sponsor this year’s CIPR Awards again- we catchup with TANK and ask them what it is about their campaign ‘Destination Employer’ that sees them in the running. What impact did your campaign have for your company to be shortlisted for the PRide Awards? Martin Stone, Associate Director at Tank: In July…
CIPR PRide Nominations: NFU Mutual
We’re delighted to sponsor this year’s CIPR Awards again- we catchup with NFU Mutual and ask them what it is about their campaign ‘Rural Crime Now’ that sees them in the running. What impact did your campaign have to be shortlisted for the CIPR Awards? Over the last decade, rural crime has grown from local…
CIPR PRide Nominations: Telford College
We’re delighted to sponsor this year’s CIPR Awards again – we catch up with Telford College and ask them what it is about their campaign ‘Define Your Future With Telford College’ that has seen them nominated for this year’s awards What impact did your campaign have to be shortlisted for the CIPR Awards? Telford College’s…
CIPR PRide Nominations: West Midlands Police
We’re delighted to sponsor this year’s CIPR Awards again – we catch up with West Midlands Police and ask them what it is about their campaign ‘We’re Talking Stalking’ that sees them in the running. What impact did your campaign have to be shortlisted for the CIPR Awards? Stalking is an under-reported crime but its…