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The power of SEO
Online brand awareness is what guarantees your success. You should know how to use the most beneficial tools that will allow you to enjoy favourable outcomes. One of them is SEO. Let us start from the very beginning. Search Engine Optimization means… SEO is a set of activities for a specific website, aimed at obtaining…
Start advertising your business on Google
Google is a powerful resource where most users search for answers to all kinds of questions. The results that are at the top or on the right side of the page are the most noticeable. How can you get there? It’s simple, Google AdWords. What is Google AdWords? Google AdWords is Google’s paid advertising system.…
Explainer Video and Product Animation – a powerful tool
An Explainer Video is a video which explains the functions of a product or a service. The video clearly highlights information about an offer or the company itself. A Product Animation has the same purpose as an explainer video, namely the explanation of how a product or service works. There is only one difference. The…
Interview with Michael Mayr, Global Service Manager for Hitachi Data Systems
We were asked to interview Michael Mayer for the Zero Outage Industry Standard Association. ZOIS is a London based organisation aims to maximise customer satisfaction and value by providing a framework of best practices and standards to enable the delivery of secure, reliable and highly available end-to-end IT services and solutions. Mr. Mayer coming from…
Video Interview with Stephan Kasulke, Chairman of ZOIS
We recently had the pleasure to interview Mr. Stephan Kasulke, the Chairman of the newly launched Zero Outage Industry Standard Association based in London. The interview was taken for the Best Practice Magazine in January 2017. Mr. Kasulke explains in the interview the main values of ZOIS. The original interview was conducted in German for…
Everything you should know about Google Analytics
An inseparable element of SEO activities is traffic analysis. Without it, it is difficult to determine whether the activities are effective. Google Analytics is a free web analytics service from Google that tracks website traffic. How does Google Analytics work? When a user visits a given site, the server on which it is installed returns…
What does a successful social media strategy really mean?
Web presence strategy should be an inherent part of the overall marketing strategy of any company. Unfortunately, marketers often forget about it which makes their activity in social media arbitrary, leading to a company’s decline. Let us see what should be done to start creating a social media strategy. A Social media strategy is a…
Content Creation: Think About It – Create It – Share It
Is Content Marketing That Simple? – Nope… You may first think that content marketing is about writing a few posts and publishing them on your website then wait for the miracle. Well, it’s not that simple but this way of thinking can actually be good – as a first step. But let’s dig deeper into…
Video Content Creation: Be Heard and Seen!
Video Content ‘I’ve just watched a crazy video you too must see! I’ve shared it on my Facebook, but I can send the link to you, just a sec!’ I believe you’re also familiar with this story from both sides. This fairly presents how easy and fast it is for a content to spread around…
Branding: The Answer for ‘Who Are You?’
What is Branding? In the world of business, the topic of branding is a hot one and should always gain our attention. A brand is everything that identifies and distinguishes a product from another – name, logo, color scheme, tone, tagline, font style, employees, reputation, etc. In marketing, we use branding to create and emphasize…
Why Marketing Analytics is important?
Marketing analytics is understanding the marketing performance through measuring and managing in order to get the most from its effectiveness while also ensuring optimum returns on investment. It offers marketers the ability to work efficiently while also saving money. What is the difference between Web Analytics and Marketing analytics? Web analytics is all about understanding…
Things you need to know about Social Media
It is no secret that social media is big news around the world. What you may not understand is how to use social media to market your business. Luckily, social media marketing is easy once you understand the basics. So, to help you on your way we have put together our guide to the basics…