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Brand Loyalty
Brand Loyalty, a Relic of the Past? An easier time for advertisers… There was a time when life seemed to move at a much more sedate pace. Past generations of people believed in a job-for-life, working for a single employer until they retired. More religious in nature, they subscribed to the nuclear family model, and…
Using VR to Visualise a Story
Black Cliff Media Covers Virtually Everything at MTC, Coventry. A first for the Chartered Institute of Public Relations (CIPR) Midlands, this year’s science, technology, engineering & mathematics (STEM) workshop, held at the state-of-the-art Manufacturing Technology Centre (MTC) in Coventry, provided a valuable platform for raising awareness in overcoming the challenges associated with communicating a STEM…
CIPR Pride Awards
We sponsor CIPR Awards, entrust our 007 with a very important mission & celebrate the success of the industry in style, in Brum! From Black Cliff Media With Love Black Cliff Media was proud to sponsor this year’s regional, CIPR (Chartered Institute of Public Relations) Pride Awards. After a gruelling series of internal auditions (that…
Marketing through virtual reality?
Virtual Reality (also known as VR) is making something of a landslide in today’s news. It is a new technology that uses headsets and the latest graphical processing power to immerse the user in a virtual or imaginary reality. VR’s ability to entertain has not been ignored. Companies including Google, Samsung, Oculus Rift, Microsoft, HTC…
Internet of things: An introduction
The Internet of Things (IoT), may have some scratching their heads. In essence, IoT refers to ‘smart’ devices that use Wifi to communicate with each other, as well as the user. These smart devices can be fitted to anything from a pet’s collar, to compatible home devices or even a set of house keys. IoT…
How to generate quality leads
Generating leads is a must for any successful business. Leads convert to sales from which companies are able to grow and develop new products. In order to remain competitive, it is crucial to develop new products and services, requiring companies to have an innovation capacity for supporting such development. There are a myriad of ways…
Websites 5.0 – The VR experience of tomorrow
Website design today includes many phases and concepts such as SEO and UX/UI. However, if you saw a website from the 90’s today it would probably make you laugh compared to the modern websites we have currently. Websites of tomorrow Technology has moved on, customers have become more sophisticated, their expectations higher and we have…
Social Media Analytics: Comparison of 3 powerful platforms
When developing a comprehensive social media strategy it is important to also couple it with good metrics and a performance management system. To assist you with this, it is a good idea to use a bespoke social media analytics tool. A quick search out there will however yield a lot of results and going through…
Call to action (CTA): how to improve online results
Do you run email marketing campaigns or simply create valuable content and want to increase the prospect to lead conversion rate? Focus on creating an effective CTA. This small element can do much more than you think. The Call to Action method can be compared to a clear signpost that indicates how to go directly…
Why Experiences Matter! Demystifying UX
User Experience, also known as UX in today’s day and age is becoming increasingly important. Along with SEO, having your website designed with UX in mind can yield the most favourable results. UX plays a key role in determining how customers regard your brand, making it a powerful influencing factor. Well thought out design decisions…
Implementing AI in Marketing: A New Frontier?!
The advent of new technologies such as Big Data, Blockchain and Artificial Intelligence (AI) has brought upon a lot of change disruption in recent years. Not only are we seeing various startups that are developing new and innovative products around these technologies worldwide but incumbents are also hopping on the train to try and integrate…
Optimal Web Design: What’s Really Important?
Designing a website several years ago would have been very different from designing one today. Not only has there been various changes to requirement and expectations from customers but the associated costs for developing a website has also changed drastically. UX & UI One of the most important aspects of website design today is making…