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Social media – promotional boost
Social media has created a new era of online communication. They are used not only by family members or amongst friends, but also small and big companies have noticed their advantages. Now more than ever, the Internet has become a business tool. Almost everyone has an account in at least one social media channel. But,…
Blogging: what is going on?
It is worthwhile to get to know a few tricks used by successful bloggers. What works for them can help you with your publications as well. Running a business blog offers a great chance to gain new customers and increase visibility on the Internet. Various subjects of entries A blog should be written on a…
Stages of creating a website
A well-coordinated team of specialists is the key to create a professional website. It is a complex process, but the outcome is worth the effort. 1. Needs analysis An analysis of client’s activities, needs and opportunities to use specific technologies are of great importance to launching a well thought out and consistent page that will…
Rebranding is not just a logo change
Everyone needs a change once in a while. We grow. We want more, better, different. Our priorities and values change. We see new opportunities. It is similar with brands. The world is changing. Markets, clients and technologies are changing. New challenges are emerging. Your brand should keep up with all that. Rebranding is a positive…
Marketing 4.0 – What is it all about?
What actions should you take in the era of marketing 4.0 to engage your consumers and sell your products or services? You will find the answer to that question in the article below. Marketing is very tech-oriented today. If you want to be the best in the field, you need to understand the digital world.…
Social Selling – new face of marketing
Marketing is an integral part of reality. We can find it in almost every sphere of our lives. Marketers from around the world are trying to meet customer expectations providing new tools and techniques. The most recent one is social selling. What is social selling? Social selling is the process of transforming your relations with…
Whitepaper- a powerful lead generator
A whitepaper is a report produced by an institution or a company. Its main aim is to present a product, a service or a piece of technology. This is one of the main content marketing tools, going further – lead generation. Research shows that around 60% of B2B marketers recognise whitepaper as a successful type…
How to measure the effectiveness of your social media campaign?
Social media offers plenty of possibilities to promote products and services. You can publish posts, record a short video or an interview. But how can you check who your content reaches and how it affects your audience? The analysis provided by almost every web portal is here to help you find the answer. How to…
How to be successful at business negotiations
Establishing the terms of cooperation before signing an agreement is a process which every entrepreneur will go through sooner or later. The aim of successful negotiations is to get to the point where both parties feel it has been a success. The so-called ‘win-win’ situation occurs when both negotiators part with the sense of satisfaction…
How to prepare a newsletter?
A newsletter is an electronic form of a bulletin distributed regularly at time intervals. The message is communicated for free to all subscribers by e-mail. Goals and planning First of all, you need to think about what you want to achieve with the newsletter. Do you want to direct users to your website, inform them…
How to create a good video?
Textual content is increasingly being replaced by video materials. Users prefer to watch things rather than read. Do you have visual content on your social media channels? Perhaps you should consider providing it, and thus increase traffic on your website? Types of videos – choose the best one for you Explainer Video Explainer videos are…
Sensory branding
Sensory branding is a form of a product or service promotion which directly affects the sub consciousness and senses of the recipient. The way it works is well thought out in advance and adjusted to the prevailing atmosphere, e.g. a shops decor. It’s main aim is to trigger particular reactions and associations with the chosen…