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How to build a brand?
At the core of any business is its brand. How customers perceive it can make-or- break the business. The success of a business may be determined by its ability to differentiate itself from competitors. One method of doing this, is by developing a strong brand presence. The branding of a business plays a key role in…
The importance of mobile marketing
The number of UK mobile phone users has experienced a dramatic increase, from 50% in 2000 to the current 94%. With mobile usage expected to overtake desktop use in 2014, an effective mobile marketing strategy is more important than ever. What is mobile marketing? A successful strategy will tap into the immense power of mobile…
Social media marketing: Why you should be using video?
The rapid growth of social media and the rise of smartphones, has lead the way to a powerful medium of communication – video content. Video marketing is an essential part of any online marketing strategy, with benefits including, increasing brand awareness and encouraging consumer engagement. With video expected to account for 69% of all consumer…
What should a website’s content look like?
You have 5, 4, 3, 2,1 … seconds. Just enough for your potential clients to determine if your company website is something for him. After 5 seconds, they will either stay on your side or go to the your competitor’s website. They might also completely lose interest in products / services of your industry. Now…
Web Design and the 10 biggest usability mistakes
Usability is a term that refers to web applications and interactive devices (with a user interface). It is a huge challenge for people involved in website design. A user-friendly design focuses on the issue of intuitive navigation in order to facilitate access to desired information. It provides each user with understandable communication with the applications…
Responsive Web Design – what is it and why is it so important?
Responsive web design is a way of designing web pages. Its main assumption is that the created site will be responsive to width changes of the screen on which it is viewed. The site intelligently adjusts the distribution of individual elements to ensure the correct display of the website’s content no matter what device is used.…
Web Design – FAQ
How long does it take to create a website? One cannot reply clearly to this question. The time depends on the degree of complexity of the future website. If you want to know how long it can be please contact us. We will be happy to discuss your project in details or at least give…
New brand design for Cracow School of Art and Fashion Design
We recently completed the full re-branding of Cracow School of Art and Fashion Design. As part of the project our graphic designer Nina created a full identification, starting from logo and business cards, designing flyers and gadgets and finishing with a new smooth working website. Logo consists of multiplied squares, which represent the different departments of…