All
  • All
  • Graphic Design
  • Interviews
  • Marketing
  • Podcasts
  • Video
  • Web Design

Part 2 of 2: Voice-recognition, disrupting the marketing landscape

But how does this impact marketing? If you thought that Google was the main search engine being used for voice searches, as is the case for typed searches, you’d be wrong. Alexa & Cortana both use Bing. These two tech giants represent the largest swell of voice enabled devices – meaning more voice users will…

Part 1 of 2: Voice-recognition, disrupting the marketing landscape

The pursuit of ease and convenience ‘We are all creatures of habit’ – If you ever required proof, just know that I’ve written that same phrase countless times. We get used to doing something a certain way, we get better at it until the point comes where we are able to minimise the input (effort)…

Whitepaper- a powerful lead generator

A whitepaper is a report produced by an institution or a company. Its main aim is to present a product, a service or a piece of technology. This is one of the main content marketing tools, going further – lead generation. Research shows that around 60% of B2B marketers recognise whitepaper as a successful type…

Graphic design – a sketching block and some crayons will not do

Recently, design has become a very fashionable concept. It is a keyword which refers to almost everything, from architecture to business cards. What should you focus on when working on the visual identity of your company? What mistakes should you avoid? And most importantly, how should you match particular design elements? Golden ratio Mathematics often…

Why do you need Video Marketing?

Video is gaining more and more recognition these days. Here are only few facts and stats which prove that video is one of the strongest marketing tool you can use while promoting your products or services. 96% of B2B organizations are using video as part of their online marketing. 70% of marketing professionals say “video converts…

Guest Blogger Guidelines

Interested in becoming BCM Guest Blogger? Here is everything you need to know to join us. Desired topics of articles: Online Marketing SEO Web Design Branding Graphic Design Video Production Animation IT Technology IoT Technology Marketing   Guidelines: Word count 500-800 words Content is geared to the BCM audience and is unique, meaning it is not…

5 Keys to perfect Logo Design

Every business needs a great logo. Key to a strong brand identity, your logo design is of great importance. It has the power to transform the image of your business and can shape the way people perceive your business. Want to find out how to design the perfect logo? Read the tips below. 5 keys…

How to build a brand?

At the core of any business is its brand. How customers perceive it can make-or- break the business. The success of a business may be determined by its ability to differentiate itself from competitors. One method of doing this, is by developing a strong brand presence. The branding of a business plays a key role in…

New brand design for Cracow School of Art and Fashion Design

We recently completed the full re-branding of Cracow School of Art and Fashion Design. As part of the project our graphic designer Nina created a full identification, starting from logo and business cards, designing flyers and gadgets and finishing with a new smooth working website. Logo consists of multiplied squares, which represent the different departments of…