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Key Marketing Trends for 2019 & Beyond! (Part 2)

Welcome to our second and final part of our run-down of the greatest marketing trends for 2019 and beyond. Click here if you missed part one, otherwise scroll down to see the last of the important marketing influences for 2019 moving forward. 6. Content Marketing: Divide and conquer   Content Marketing as a whole continues…

Key Marketing Trends for 2019 & Beyond! (Part 1 of 2)

Before the hit sequel, there was… Welcome to the first of our two-part guide to the greatest marketing influences for next year and the future. Jam-packed with content and links to the opinions from experts that we have been fortunate to pick the brains of throughout 2018. So go ahead, relax and dip into the…

Expert Interview: Mark Chambers MD Syndicate Communications

Syndicate Communications has consistently won recognition for delivering a broad number of highly successful regional and national campaigns. What would you say are the key ingredients for your continued success? Syndicate has won a number of PRide awards over the last five or six years, which is really pleasing. I don’t think there’s a magic…

IP EXPO: Podcast

I attended this year’s IP EXPO, the UK’s largest and fastest growing end-to-end networking and infrastructure event at Excel, London. For anyone yet to attend this trade-show (which is open to both the IT industry as well as the general public), it is a bedazzling assault on the senses. The exhibition space has an immense…

A celebration of home-grown creative talent

We’re back in town… Black Cliff Media are once again delighted to sponsor the Chartered Institute of Public Relations PRide Awards, which will be taking place at the Macdonald Burlington Hotel, Birmingham. This year brings with it a wealth of talent and creativity from the Midlands and we are thrilled to be announcing 1st and…

B2B Marketing Expert Interviews: Isha Chander

We are very fortunate to be joined today by Isha Chander, Head of Marketing for 6point6. Hello and welcome Isha. The company 6point6, where you are the Head of Marketing is a tech consultancy which has enjoyed huge rapid growth over a relatively short period of time. How would you describe the marketing ethos within…

B2B Marketing Expert Interviews – Johnny Walker

“When we have understood our clients problems and pains so well that they think we have read their mind, then our conversion rates jump.” We’re very pleased to be joined today by Johnny Walker, Marketing Manager at We Are CONKER & Non Executive Director for My Community Bank. A very warm welcome to you. Your…

B2B Marketing Expert Interviews – Hanns Schempp

Joining us for our first (of many) B2B Marketing Interview segments is Hanns Schempp, Vice President of B2B Digital Marketing, Europe for Deutsche Telekom.     Please let me begin by thanking you Hanns, for agreeing to take part, we’re very grateful to gain your insight into some of the areas that interest you and…

Interview with Melissa O’Gorman and Jonny Birkin of Media & Communications Department – Derbyshire Constabulary

Operation Tatin: Catching a Serial Sex Attacker Before the end of last year, Derbyshire Constabulary’s Communication and Engagement department picked up a prestigious award at the CIPR Pride awards, an event which acknowledges excellence within the field of PR. Derbyshire Constabulary’s Public Sector award was in recognition for their highly successful ‘Operation Tatin: Catching a…

2018 in Colour!

We explain why this year, it’s not all purple prose There’s a New Colour in Town It’s official, purple is ‘the’ colour of 2018! Not just any purple (there’s more than one?), this year’s purple is what the folks at Pantone are describing as Ultra Violet. So why does this matter? Well, firstly the trend…

Experiential Marketing

Putting it all Down to Experience Experiential Marketing, a Rapidly Evolving Tool As the need to satisfy today’s consumers’ unquenchable thirst for unique products and services and the growing difficulty facing companies in generating dependable, brand loyalty – Experiential Marketing is mimicking the sort of adaptation that would surely impress Charles Darwin. Experiential marketing used…

Brand Loyalty

Brand Loyalty, a Relic of the Past? An easier time for advertisers… There was a time when life seemed to move at a much more sedate pace. Past generations of people believed in a job-for-life, working for a single employer until they retired. More religious in nature, they subscribed to the nuclear family model, and…