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Part 2 of 2: Voice-recognition, disrupting the marketing landscape

But how does this impact marketing? If you thought that Google was the main search engine being used for voice searches, as is the case for typed searches, you’d be wrong. Alexa & Cortana both use Bing. These two tech giants represent the largest swell of voice enabled devices – meaning more voice users will…

Part 1 of 2: Voice-recognition, disrupting the marketing landscape

The pursuit of ease and convenience ‘We are all creatures of habit’ – If you ever required proof, just know that I’ve written that same phrase countless times. We get used to doing something a certain way, we get better at it until the point comes where we are able to minimise the input (effort)…

Generating value through in-person events

In-person events, breathing life back into traditional marketing In today’s world, there are a variety of ways that you can promote your brand. For the most part, it seems that marketing is focused on virtual approaches however, that doesn’t mean that you should ignore some of the more traditional methods. In-person events are one of…

Pillar Content & Why You Should be Using it

Content & strategy in one If you are trying to market your business in the modern world, then chances are that you will know that content is one of the most important things that you need to focus on. That said, it isn’t always the easiest of things to get right. Much like many other…

Podcast Interview: Daniel Trillo, Head of Marketing Operations – Contino

Join us as Maria Loades, Black Cliff Media’s Managing Partner gets the lowdown from Daniel Trillo, Head of Marketing Operations at Contino – the global tech transformation consultancy. In our podcast Daniel shares his expertise and reveals how the flip target marketing model is vital for cultivating leads. We also explore the importance of inbound…

Case Study: Rebranding Global Justice Network

Our Approach: Attention to Detail Here at Black Cliff Media, we really take the time to get to know our clients inside and out. Before any project, we know to truly deliver meaningful solutions we have to first know and understand the pain-points that need to be resolved. By taking this approach it also allows…

Podcast Interview: Rhian Williams-Zielinski, Head of Marketing & Communications, Majenta Solutions

Black Cliff Media’s Managing Partner Edward Loades met with Rhian Williams-Zielinski, Head of Marketing and Communications at Majenta to find out which marketing tools and approaches this technology service provider employs and why.  Discover how Majenta engages their target audience, what their content preferences are, the significance of data analytics and a lot more. Push…

Data-Driven Marketing

Marketing precision without the heavy lifting Marketing your business is incredibly important, after all, without getting your name out there you are never going to gain the success that you hope for. The only trouble with marketing is that it is can be incredibly difficult, time consuming and sometimes expensive to do. What is data-driven…

Content strategy and Storytelling for B2B Campaigns

Birmingham, Thursday 21st February 2019 Buy tickets We are pleased to invite you to a CIPR event taking place on the 21st of February 2019 in Birmingham. Our Managing Partner Edward Loades together with Hannah Patel from Red Lorry Yellow Lorry will share with you their knowledge and experience within Content Marketing and Storytelling for B2B…

Event Marketing: A Phoenix From the Ashes

The Demise and Rise of Event Marketing For a while it looked as though online marketing had replaced event marketing. Trade shows, expos and other event style gatherings took a bit of a nosedive while everyone was distracted by these powerful digital tools. Marketing has since shifted towards creating experiences and using emotion to enable…

Case Study: Zero Outage Industry Standard Association

“Black Cliff Media are truly professional,…they put people in the right light and… understand the content and what we want to achieve.” Stephan Kasulke, Chairman of ZOIS Association. Our core values For us, here at Black Cliff Media, there is nothing more vital than delivering engaging content that exceeds our clients’ expectations and facilitates the…

Key Marketing Trends for 2019 & Beyond! (Part 2)

Welcome to our second and final part of our run-down of the greatest marketing trends for 2019 and beyond. Click here if you missed part one, otherwise scroll down to see the last of the important marketing influences for 2019 moving forward. 6. Content Marketing: Divide and conquer   Content Marketing as a whole continues…