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What is Lifecycle Marketing? Lifecycle marketing can be described as delivering the right message to the right audience at the right time. Lifecycle Marketing allows you to segment individuals according to their customer status, level of engagement, spending habits or length of time they’ve been in your funnel or been a customer and communicate the appropriate information. You can build a deeper, more substantial relationship with your recipients and encourage a signup, purchase, subscription, attendance or any other desired action by sending them relevant, useful and timely information.