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B2B Marketing Expert Interviews – Petra Hauser
We are delighted to welcome Petra Hauser, CEO founder of Exponential Business Hub and Ambassador for Singularity University to our B2B Expert Interviews segment. Hello and welcome, Petra. If I may start by asking, the company you founded, Exponential Business Hub has the mission statement: “We work with robots, AI, IoT and space, but we…
B2B Marketing Expert Interviews – Hanns Schempp
Joining us for our first (of many) B2B Marketing Interview segments is Hanns Schempp, Vice President of B2B Digital Marketing, Europe for Deutsche Telekom. Please let me begin by thanking you Hanns, for agreeing to take part, we’re very grateful to gain your insight into some of the areas that interest you and…
Experiential Marketing
Putting it all Down to Experience Experiential Marketing, a Rapidly Evolving Tool As the need to satisfy today’s consumers’ unquenchable thirst for unique products and services and the growing difficulty facing companies in generating dependable, brand loyalty – Experiential Marketing is mimicking the sort of adaptation that would surely impress Charles Darwin. Experiential marketing used…