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Case Study: Zero Outage Industry Standard Association

“Black Cliff Media are truly professional,…they put people in the right light and… understand the content and what we want to achieve.” Stephan Kasulke, Chairman of ZOIS Association. Our core values For us, here at Black Cliff Media, there is nothing more vital than delivering engaging content that exceeds our clients’ expectations and facilitates the…

Rebranding is not just a logo change

Everyone needs a change once in a while. We grow. We want more, better, different. Our priorities and values change. We see new opportunities. It is similar with brands. The world is changing. Markets, clients and technologies are changing. New challenges are emerging. Your brand should keep up with all that. Rebranding is a positive…

Sensory branding

Sensory branding is a form of a product or service promotion which directly affects the sub consciousness and senses of the recipient. The way it works is well thought out in advance and adjusted to the prevailing atmosphere, e.g. a shops decor. It’s main aim is to trigger particular reactions and associations with the chosen…

Branding: The Answer for ‘Who Are You?’

What is Branding? In the world of business, the topic of branding is a hot one and should always gain our attention. A brand is everything that identifies and distinguishes a product from another – name, logo, color scheme, tone, tagline, font style, employees, reputation, etc. In marketing, we use branding to create and emphasize…

How to build a brand?

At the core of any business is its brand. How customers perceive it can make-or- break the business. The success of a business may be determined by its ability to differentiate itself from competitors. One method of doing this, is by developing a strong brand presence. The branding of a business plays a key role in…