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Podcast: Dr Gov Van Ek, Co-Founder – BitCar
Edward Loades: We’re here at the TechXLR8 conference at the ExCeL Centre in London, we’re joined by Gov van Eck from BitCar . Thanks very much for joining us. Gov van Eck: Yeah, hi, it’s good to meet you. My name is Gov van Eck and I’m a Co-Founder of BitCar. What is BitCar? Well,…
Podcast: Rhiannon Williams, Senior Marketing Manager – Channel at Gamma
Edward Loades: We’re here today at UC Expo at the XCeL in London. And we’re speaking to Rhiannon Williams from Gamma, who is the Senior Marketing Manager. We’re going to ask just a few questions about various pain points within their company, and some hopefully insightful marketing agenda for you today. And so just like…
Event Marketing: A Phoenix From the Ashes
The Demise and Rise of Event Marketing For a while it looked as though online marketing had replaced event marketing. Trade shows, expos and other event style gatherings took a bit of a nosedive while everyone was distracted by these powerful digital tools. Marketing has since shifted towards creating experiences and using emotion to enable…
Case Study: Zero Outage Industry Standard Association
“Black Cliff Media are truly professional,…they put people in the right light and… understand the content and what we want to achieve.” Stephan Kasulke, Chairman of ZOIS Association. Our core values For us, here at Black Cliff Media, there is nothing more vital than delivering engaging content that exceeds our clients’ expectations and facilitates the…
Key Marketing Trends for 2019 & Beyond! (Part 2)
Welcome to our second and final part of our run-down of the greatest marketing trends for 2019 and beyond. Click here if you missed part one, otherwise scroll down to see the last of the important marketing influences for 2019 moving forward. 6. Content Marketing: Divide and conquer Content Marketing as a whole continues…
Key Marketing Trends for 2019 & Beyond! (Part 1 of 2)
Before the hit sequel, there was… Welcome to the first of our two-part guide: Key-Marketing Trends for 2019 & Beyond’ which identifies the greatest marketing influences for next year and the future. Jam-packed with content and links to the opinions from experts that we have been fortunate to pick the brains of throughout 2018. So…
Experiential Marketing
Putting it all Down to Experience Experiential Marketing, a Rapidly Evolving Tool As the need to satisfy today’s consumers’ unquenchable thirst for unique products and services and the growing difficulty facing companies in generating dependable, brand loyalty – Experiential Marketing is mimicking the sort of adaptation that would surely impress Charles Darwin. Experiential marketing used…