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Podcast Interview: Daniel Trillo, Head of Marketing Operations – Contino

Maria Loades: Hello, it’s Maria here from Black Cliff Media. We are here today joined by Daniel Trillo , Head of Marketing Operations at Contino . Hi, Danielle, how are you today? Daniel Trillo: Hi, Maria. I’m great. Thanks. How are you? Maria Loades: Very well. Thank you and thank you for joining us. To…

Event Marketing: A Phoenix From the Ashes

The Demise and Rise of Event Marketing For a while it looked as though online marketing had replaced event marketing. Trade shows, expos and other event style gatherings took a bit of a nosedive while everyone was distracted by these powerful digital tools. Marketing has since shifted towards creating experiences and using emotion to enable…

How to generate quality leads

Generating leads is a must for any successful business. Leads convert to sales from which companies are able to grow and develop new products. In order to remain competitive, it is crucial to develop new products and services, requiring companies to have an innovation capacity for supporting such development. There are a myriad of ways…

How to generate new leads?

More often we hear that it is important to gain leads. It expands the scope of your target audience and increases the traffic. What is really meant by leads? What is lead? A lead is a customer interested in your offer, which he shows by, e.g. a query about a product or a service. Leads…