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Part 1 of 2: Voice-recognition, disrupting the marketing landscape
The pursuit of ease and convenience ‘We are all creatures of habit’ – If you ever required proof, just know that I’ve written that same phrase countless times. We get used to doing something a certain way, we get better at it until the point comes where we are able to minimise the input (effort)…
Pillar Content & Why You Should be Using it
Content & strategy in one If you are trying to market your business in the modern world, then chances are that you will know that content is one of the most important things that you need to focus on. That said, it isn’t always the easiest of things to get right. Much like many other…
Key Marketing Trends for 2019 & Beyond! (Part 2)
Welcome to our second and final part of our run-down of the greatest marketing trends for 2019 and beyond. Click here if you missed part one, otherwise scroll down to see the last of the important marketing influences for 2019 moving forward. 6. Content Marketing: Divide and conquer Content Marketing as a whole continues…
Key Marketing Trends for 2019 & Beyond! (Part 1 of 2)
Before the hit sequel, there was… Welcome to the first of our two-part guide: Key-Marketing Trends for 2019 & Beyond’ which identifies the greatest marketing influences for next year and the future. Jam-packed with content and links to the opinions from experts that we have been fortunate to pick the brains of throughout 2018. So…
Expert Interview: Mark Chambers MD Syndicate Communications
Syndicate Communications has consistently won recognition for delivering a broad number of highly successful regional and national campaigns. What would you say are the key ingredients for your continued success? Syndicate has won a number of PRide awards over the last five or six years, which is really pleasing. I don’t think there’s a magic…
Podcast Interview: Ragnar Kruse, Co-Founder & CEO – Smaato
Edward Loades So we’re here today at Digital 2018 in Cologne. And we’re speaking to Ragnar Kruse and his company Smaato about video advertising and generally how he’s using video advertising for, for his clients and also in the context of digitalization and marketing. And so I just like to jump straight in and speak…
B2B Marketing Expert Interviews: Isha Chander
We are very fortunate to be joined today by Isha Chander, Head of Marketing for 6point6. Hello and welcome Isha. The company 6point6, where you are the Head of Marketing is a tech consultancy which has enjoyed huge rapid growth over a relatively short period of time. How would you describe the marketing ethos within…
B2B Marketing Expert Interviews – Johnny Walker
“When we have understood our clients problems and pains so well that they think we have read their mind, then our conversion rates jump.” We’re very pleased to be joined today by Johnny Walker, Marketing Manager at We Are CONKER & Non Executive Director for My Community Bank. A very warm welcome to you. Your…
Podcast: Camila Luz, Event Marketing Manager – Logic Monitor
Jordan Copplestone: I’m here with Camilla of Logic Monitor. And she’s very kindly just agreed for me to run some quick questions from a marketing perspective. So Camilla, how would you explain the benefits of digital transformation to your customers? Camila Luz: Well, that’s quite an easy question because we’re a SaaS tool. So everything…
Podcast: Ryan Collier, Senior Account Manager – Egress
Jordan Copplestone: So I’m here with Ryan from Egress . Ryan, thanks very much for taking the time to speak to me. I just had a few questions from a marketing perspective, from within the industry. I’ll start with the first one, which is, how do you explain the benefits of digital transformation to your customers? Ryan…
B2B Marketing Expert Interviews – Petra Hauser
We are delighted to welcome Petra Hauser, CEO founder of Exponential Business Hub and Ambassador for Singularity University to our B2B Expert Interviews segment. Hello and welcome, Petra. If I may start by asking, the company you founded, Exponential Business Hub has the mission statement: “We work with robots, AI, IoT and space, but we…
17 Best Marketing Channels of today – part IV
Exploring the Marketing Channels of Today – final IV part In our previous article we explored additional marketing or customer acquisition channels and covered Content Marketing, Social and Display Ads, Speaking Engagements and Offline Ads. In this article we will continue to explore additional marketing channels whilst discussing some of their pros and cons. Existing Platforms…