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Should your company be using Facebook?
Over the past few years, social media usage has exploded. The social networking site Facebook, had an estimated 1.39 billion active users last year. Potentially, social media can be an extremely powerful tool which can increase brand awareness, encourage customer engagement and increase sales revenue. More companies than ever are exploring the marketing potential of…
How to promote a book with a video trailer?
The need to promote a book for an author or publishing company in a dynamic, eye-catching way is increasingly important for online marketing purposes. In a competitive market where books can be downloaded and publishing companies can distribute books more easily, a promotional tool such as a book trailer in form of an online video…
How to develop a social media marketing strategy?
With 72% of all internet users active on social media, you cannot afford to make mistakes with your social media strategy. But with the overwhelming amount of platforms- from Facebook to Instagram to Twitter, you may find the process quite daunting. If you’re interested in finding out how to effectively market your business using social…
Social media marketing: Why you should be using video?
The rapid growth of social media and the rise of smartphones, has lead the way to a powerful medium of communication – video content. Video marketing is an essential part of any online marketing strategy, with benefits including, increasing brand awareness and encouraging consumer engagement. With video expected to account for 69% of all consumer…