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How to generate quality leads

Generating leads is a must for any successful business. Leads convert to sales from which companies are able to grow and develop new products. In order to remain competitive, it is crucial to develop new products and services, requiring companies to have an innovation capacity for supporting such development. There are a myriad of ways…

Instagram, an untapped resource?

Instagram is one of the new boys on the block in terms of social media and it is making waves already as it has more recorded users than Twitter. Many people believe this new found power is the fact it is owned by Facebook. When you are associated with Facebook the exposure is imminent and…

Buzz marketing and its main methods?

What is buzz marketing? Industry professionals are always using the term ‘buzz marketing’, but you may be thinking: what exactly is buzz marketing ? This is a viral marketing strategy, where people are encouraged to discuss/create a ‘buzz’ about a product/service. Rather than using traditional communication channels such as tv, radio, billboards etc, excitement is…

Alternatives to promoting products through your website

The internet is the ideal tool for promoting your products and services. Promoting your products online is inexpensive and when implemented correctly, it can attract enormous amounts of business. Your website is a great platform for showcasing your products, but this is just one of the many methods of online promotion. Listed below are 5…

6 reasons why your company should be using Twitter

From celebrities to politician to small local businesses, around the world, people are discovering the power of Twitter. With 288 million active users each month, the social media site is a great marketing tool. Do you need more convincing? Read below to discover 6 reasons why your company should be using Twitter. Networking Valuable connections…

How to reach your target audience online ?

Reaching your target audience online can be a challenging task. With 40% of online ads not reaching its target audience (Nielsen, 2014), an effective online strategy is crucial. Listed below are a few tips to get you started! Define your target audience Aimlessly online marketing to everyone is likely to be time-consuming, inefficient and ineffective.…

Seeding- how does it work?

The success of a viral marketing campaign is rarely due to luck and often depends on appropriate seeding. This involves launching and promoting content through various social mediums. Sharing your content in the right places can have a dramatic impact on its visibility. Whether your goal is to increase traffic, generate buzz or increase conversions,…

How to promote a landing page?

Once your landing page is up and running (click here to find out how to create a perfect landing page) you will want to generate more traffic and spread the word. Landing pages, in time, can get higher rankings in search engine results. They are usually promoted through other methods of communication in order to…