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How to generate quality leads
Generating leads is a must for any successful business. Leads convert to sales from which companies are able to grow and develop new products. In order to remain competitive, it is crucial to develop new products and services, requiring companies to have an innovation capacity for supporting such development. There are a myriad of ways…
Buzz marketing and its main methods?
What is buzz marketing? Industry professionals are always using the term ‘buzz marketing’, but you may be thinking: what exactly is buzz marketing ? This is a viral marketing strategy, where people are encouraged to discuss/create a ‘buzz’ about a product/service. Rather than using traditional communication channels such as tv, radio, billboards etc, excitement is…
Alternatives to promoting products through your website
The internet is the ideal tool for promoting your products and services. Promoting your products online is inexpensive and when implemented correctly, it can attract enormous amounts of business. Your website is a great platform for showcasing your products, but this is just one of the many methods of online promotion. Listed below are 5…
How to reach your target audience online ?
Reaching your target audience online can be a challenging task. With 40% of online ads not reaching its target audience (Nielsen, 2014), an effective online strategy is crucial. Listed below are a few tips to get you started! Define your target audience Aimlessly online marketing to everyone is likely to be time-consuming, inefficient and ineffective.…