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Social Media Analytics: Comparison of 3 powerful platforms
When developing a comprehensive social media strategy it is important to also couple it with good metrics and a performance management system. To assist you with this, it is a good idea to use a bespoke social media analytics tool. A quick search out there will however yield a lot of results and going through…
How to measure the effectiveness of your social media campaign?
Social media offers plenty of possibilities to promote products and services. You can publish posts, record a short video or an interview. But how can you check who your content reaches and how it affects your audience? The analysis provided by almost every web portal is here to help you find the answer. How to…