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Podcast Interview: Sabine Elsner, Marketing Manager Europe – AudioCodes
Edward Loades: It’s a Digital 2018 in Cologne, and I’m speaking to Sabine Elsner from AudioCodes,. And we’re just going to have a little discussion about digitalisation and AudioCodes, marketing moving forward, what they’re up to and I’ll let Sabine shed more light on that. Sabine Elsner: Well, hi, everybody. My name is Sabine. Well,…
6 major mistakes made in video marketing
It is crucial to avoid the basic mistakes while publishing videos. Otherwise, you will let all the effort and funds put into video production go to waste. Mistake 1: Standard thumbnail Do you know this saying: ‘do not judge a book by its cover’? Well, this rule does not apply to the video marketing strategies.…
How to manage your YouTube channel
YouTube is now the second largest search engine, right after Google. The rule says: be where your customers are. They are on YouTube, so you should be there too. But, what possibilities does it offer? What do you need to know at the very beginning You log into YouTube with your Google Account. They are…
Video Interview with Stephan Kasulke, Chairman of ZOIS
We recently had the pleasure to interview Mr. Stephan Kasulke, the Chairman of the newly launched Zero Outage Industry Standard Association based in London. The interview was taken for the Best Practice Magazine in January 2017. Mr. Kasulke explains in the interview the main values of ZOIS. The original interview was conducted in German for…
Why do you need Video Marketing?
Video is gaining more and more recognition these days. Here are only few facts and stats which prove that video is one of the strongest marketing tool you can use while promoting your products or services. 96% of B2B organizations are using video as part of their online marketing. 70% of marketing professionals say “video converts…
Alternatives to promoting products through your website
The internet is the ideal tool for promoting your products and services. Promoting your products online is inexpensive and when implemented correctly, it can attract enormous amounts of business. Your website is a great platform for showcasing your products, but this is just one of the many methods of online promotion. Listed below are 5…
Video interviews – the best way to demonstrate company values
The use of videos in content marketing has skyrocketed over the last few years. Marketing professionals have uncovered the many benefits of video content. They are affordable, engaging and memorable. An effective method of projecting your company values is through the medium of video interviews. Listed below are a few tips on how to create…
5 Ways to promote your video online
Making a creative and engaging video is the first step in getting your online video noticed. However, without the proper online marketing in place, a great video may go unnoticed. Listed below are 5 ways to promote your video online, helping you to maximize the visibility of your videos. Share the video through social media A…