Video Marketing Survey In the next year your organisation plans to invest more in: Research/Reports Blogs Social Media Newsletters Explainer Videos Webinars Interactive Content Live Videos E-Mail Marketing Other: This is a required question Do you plan to invest in video marketing in next year? Yes No This is a required question How much did you spend on video marketing in 2017? Less than £10 000 £11 000 - £50 000 £51 000 - £100 000 £101 000 - £500 000 More than £500 000 This is a required question What percentage of your marketing budget are you spending on video marketing today? Less than 10% 11-30% 31-50% More than 50% This is a required question Does your organisation have a video marketing strategy? Yes - we use video marketing automation software Yes - but it’s manual planning, set-up, execution, optimisation and reporting No - we do not have a strategy or solution I don’t know This is a required question What do you use video marketing for? Awareness - fill top of the funnel Engagement - get customers to take action Conversion/Acquisition - convert customer to revenue Lead nurturing - move potential customers down the funnel This is a required question Which of these video marketing platforms do you prefer? YouTube Vimeo Facebook Twitter Snapchat Company website Other: This is a required question Do you have experience running TrueView ads on YouTube? No - I’ve never heard of it I know what they are, but we haven’t used them Yes - We did a test campaign, but no campaigns are active today Yes - we run TrueView ads regularly This is a required question How many videos do you produce annually? Less than 5 6-10 11-50 More than 50 This is a required question What is the biggest challenge of using videos for digital marketing? Video production cost Difficult to produce quality video content Challenging to integrate into marketing strategy Hard to measure ROI This is a required question How would you describe your role at your present company? Senior Management/Owner VP/Director/Manager Marketing Team Creative Team Sales Team Other: This is a required question Which of the following best describes your business? Non-profit Entertainment Financial services Insurance Marketing and Advertising Retail IT and technology Travel Education Other: This is a required question Please leave your email address and we will send you the results of the survey once this year’s cycle draws to a close This is a required question Never submit passwords through Google Forms. Back to Quizzes & Tests
