Video Marketing Survey Video Marketing Survey In the next year your organisation plans to invest more in:Research/ReportsBlogsSocial MediaNewslettersExplainer VideosWebinarsInteractive ContentLive VideosE-Mail MarketingOther:Do you plan to invest in video marketing in next year?YesNoClear selectionHow much did you spend on video marketing in 2017?Less than £10 000£11 000 - £50 000£51 000 - £100 000£101 000 - £500 000More than £500 000Clear selectionWhat percentage of your marketing budget are you spending on video marketing today?Less than 10%11-30%31-50%More than 50%Clear selectionDoes your organisation have a video marketing strategy?Yes - we use video marketing automation softwareYes - but it’s manual planning, set-up, execution, optimisation and reportingNo - we do not have a strategy or solutionI don’t knowClear selectionWhat do you use video marketing for?Awareness - fill top of the funnelEngagement - get customers to take actionConversion/Acquisition - convert customer to revenueLead nurturing - move potential customers down the funnelClear selectionWhich of these video marketing platforms do you prefer?YouTubeVimeoFacebookTwitterSnapchatCompany websiteOther:Do you have experience running TrueView ads on YouTube?No - I’ve never heard of itI know what they are, but we haven’t used themYes - We did a test campaign, but no campaigns are active todayYes - we run TrueView ads regularlyClear selectionHow many videos do you produce annually?Less than 56-1011-50More than 50Clear selectionWhat is the biggest challenge of using videos for digital marketing?Video production costDifficult to produce quality video contentChallenging to integrate into marketing strategyHard to measure ROIClear selectionHow would you describe your role at your present company?Senior Management/OwnerVP/Director/ManagerMarketing TeamCreative TeamSales TeamOther:Clear selectionWhich of the following best describes your business?Non-profitEntertainmentFinancial servicesInsuranceMarketing and AdvertisingRetailIT and technologyTravelEducationOther:Clear selectionPlease leave your email address and we will send you the results of the survey once this year’s cycle draws to a closeYour answerSubmitNever submit passwords through Google Forms.This content is neither created nor endorsed by Google. Report Abuse - Terms of Service - Privacy Policy Forms Back to Quizzes & Tests
