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Video interviews – the best way to demonstrate company values
The use of videos in content marketing has skyrocketed over the last few years. Marketing professionals have uncovered the many benefits of video content. They are affordable, engaging and memorable. An effective method of projecting your company values is through the medium of video interviews. Listed below are a few tips on how to create…
6 reasons why your company should be using Twitter
From celebrities to politician to small local businesses, around the world, people are discovering the power of Twitter. With 288 million active users each month, the social media site is a great marketing tool. Do you need more convincing? Read below to discover 6 reasons why your company should be using Twitter. Networking Valuable connections…
Creating the perfect homepage for your website
Every website needs a great homepage! First impressions are important and your homepage is the first thing a visitor will see when visiting your site. In a matter of seconds your audience will decide whether your website is of any value to them. Read on to find out how to maintain your audience’s attention and…
How to reach your target audience online ?
Reaching your target audience online can be a challenging task. With 40% of online ads not reaching its target audience (Nielsen, 2014), an effective online strategy is crucial. Listed below are a few tips to get you started! Define your target audience Aimlessly online marketing to everyone is likely to be time-consuming, inefficient and ineffective.…
How to use videos in Kickstarter campaign?
Kickstarter campaigns: Why use videos? With Kickstarter campaigns having a 43% success rate, creating a great online marketing strategy is highly important. Key to a successful Kickstarter campaign, is the perfect campaign online video. Statistics show that the use of video increases the likelihood of funding by 85 % ! Listed below are a few…
How an Animated Logo can benefit your brand?
First of all, why should you use animated graphics? A growing trend in the graphic design world, is the use of animated graphics.The use of animation can vastly improve your online presence and is a great way to encourage customer engagement.They are attention grabbing, entertaining and an effective addition to your marketing strategy. Animated Logo…
Use and Benefits of Animated explainer videos
In the age of social media and instant communication, people have shorter attention spans than ever, often getting bored or distracted easily. Statistics show that the average human attention span is only 8 seconds! ( National Center for Biotechnology Information, 2013). Animated explainer videos are quick and easy to engage with, ensuring that your audience…
How to develop a social media marketing strategy?
With 72% of all internet users active on social media, you cannot afford to make mistakes with your social media strategy. But with the overwhelming amount of platforms- from Facebook to Instagram to Twitter, you may find the process quite daunting. If you’re interested in finding out how to effectively market your business using social…
The importance of mobile marketing
The number of UK mobile phone users has experienced a dramatic increase, from 50% in 2000 to the current 94%. With mobile usage expected to overtake desktop use in 2014, an effective mobile marketing strategy is more important than ever. What is mobile marketing? A successful strategy will tap into the immense power of mobile…
Social media marketing: Why you should be using video?
The rapid growth of social media and the rise of smartphones, has lead the way to a powerful medium of communication – video content. Video marketing is an essential part of any online marketing strategy, with benefits including, increasing brand awareness and encouraging consumer engagement. With video expected to account for 69% of all consumer…