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How to become known on the Internet?
Advertising is the mainstay of commerce. Nowadays, we have departed from conventional forms of promotion in favour of online marketing. The question is: what should you do to make yourself visible exactly where you want to be seen? Landing Pages A landing page is an effective tool for promotion and image building. Potential customers know what…
Start advertising your business on Google
Google is a powerful resource where most users search for answers to all kinds of questions. The results that are at the top or on the right side of the page are the most noticeable. How can you get there? It’s simple, Google AdWords. What is Google AdWords? Google AdWords is Google’s paid advertising system.…
What does a successful social media strategy really mean?
Web presence strategy should be an inherent part of the overall marketing strategy of any company. Unfortunately, marketers often forget about it which makes their activity in social media arbitrary, leading to a company’s decline. Let us see what should be done to start creating a social media strategy. A Social media strategy is a…
Why Marketing Analytics is important?
Marketing analytics is understanding the marketing performance through measuring and managing in order to get the most from its effectiveness while also ensuring optimum returns on investment. It offers marketers the ability to work efficiently while also saving money. What is the difference between Web Analytics and Marketing analytics? Web analytics is all about understanding…
Buzz marketing and its main methods?
What is buzz marketing? Industry professionals are always using the term ‘buzz marketing’, but you may be thinking: what exactly is buzz marketing ? This is a viral marketing strategy, where people are encouraged to discuss/create a ‘buzz’ about a product/service. Rather than using traditional communication channels such as tv, radio, billboards etc, excitement is…
Seeding- how does it work?
The success of a viral marketing campaign is rarely due to luck and often depends on appropriate seeding. This involves launching and promoting content through various social mediums. Sharing your content in the right places can have a dramatic impact on its visibility. Whether your goal is to increase traffic, generate buzz or increase conversions,…