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A celebration of home-grown creative talent
We’re back in town… Black Cliff Media are once again delighted to sponsor the Chartered Institute of Public Relations PRide Awards, which will be taking place at the Macdonald Burlington Hotel, Birmingham. This year brings with it a wealth of talent and creativity from the Midlands and we are thrilled to be announcing 1st and…
B2B Marketing Expert Interviews: Isha Chander
We are very fortunate to be joined today by Isha Chander, Head of Marketing for 6point6. Hello and welcome Isha. The company 6point6, where you are the Head of Marketing is a tech consultancy which has enjoyed huge rapid growth over a relatively short period of time. How would you describe the marketing ethos within…
B2B Marketing Expert Interviews – Johnny Walker
“When we have understood our clients problems and pains so well that they think we have read their mind, then our conversion rates jump.” We’re very pleased to be joined today by Johnny Walker, Marketing Manager at We Are CONKER & Non Executive Director for My Community Bank. A very warm welcome to you. Your…
Podcast: Camila Luz, Event Marketing Manager – Logic Monitor
Jordan Copplestone: I’m here with Camilla of Logic Monitor. And she’s very kindly just agreed for me to run some quick questions from a marketing perspective. So Camilla, how would you explain the benefits of digital transformation to your customers? Camila Luz: Well, that’s quite an easy question because we’re a SaaS tool. So everything…
Podcast: Ryan Collier, Senior Account Manager – Egress
Jordan Copplestone: So I’m here with Ryan from Egress . Ryan, thanks very much for taking the time to speak to me. I just had a few questions from a marketing perspective, from within the industry. I’ll start with the first one, which is, how do you explain the benefits of digital transformation to your customers? Ryan…
B2B Marketing Expert Interviews – Petra Hauser
We are delighted to welcome Petra Hauser, CEO founder of Exponential Business Hub and Ambassador for Singularity University to our B2B Expert Interviews segment. Hello and welcome, Petra. If I may start by asking, the company you founded, Exponential Business Hub has the mission statement: “We work with robots, AI, IoT and space, but we…
B2B Marketing Expert Interviews – Hanns Schempp
Joining us for our first (of many) B2B Marketing Interview segments is Hanns Schempp, Vice President of B2B Digital Marketing, Europe for Deutsche Telekom. Please let me begin by thanking you Hanns, for agreeing to take part, we’re very grateful to gain your insight into some of the areas that interest you and…
Interview with Melissa O’Gorman and Jonny Birkin of Media & Communications Department – Derbyshire Constabulary
Operation Tatin: Catching a Serial Sex Attacker Before the end of last year, Derbyshire Constabulary’s Communication and Engagement department picked up a prestigious award at the CIPR Pride awards, an event which acknowledges excellence within the field of PR. Derbyshire Constabulary’s Public Sector award was in recognition for their highly successful ‘Operation Tatin: Catching a…
2018 in Colour!
We explain why this year, it’s not all purple prose There’s a New Colour in Town It’s official, purple is ‘the’ colour of 2018! Not just any purple (there’s more than one?), this year’s purple is what the folks at Pantone are describing as Ultra Violet. So why does this matter? Well, firstly the trend…
Experiential Marketing
Putting it all Down to Experience Experiential Marketing, a Rapidly Evolving Tool As the need to satisfy today’s consumers’ unquenchable thirst for unique products and services and the growing difficulty facing companies in generating dependable, brand loyalty – Experiential Marketing is mimicking the sort of adaptation that would surely impress Charles Darwin. Experiential marketing used…
Brand Loyalty
Brand Loyalty, a Relic of the Past? An easier time for advertisers… There was a time when life seemed to move at a much more sedate pace. Past generations of people believed in a job-for-life, working for a single employer until they retired. More religious in nature, they subscribed to the nuclear family model, and…
Using VR to Visualise a Story
Black Cliff Media Covers Virtually Everything at MTC, Coventry. A first for the Chartered Institute of Public Relations (CIPR) Midlands, this year’s science, technology, engineering & mathematics (STEM) workshop, held at the state-of-the-art Manufacturing Technology Centre (MTC) in Coventry, provided a valuable platform for raising awareness in overcoming the challenges associated with communicating a STEM…