- All
- Articles
- Case Study
- Experts' Corner
- Interviews
- Podcasts
Stages of creating a website
A well-coordinated team of specialists is the key to create a professional website. It is a complex process, but the outcome is worth the effort. 1. Needs analysis An analysis of client’s activities, needs and opportunities to use specific technologies are of great importance to launching a well thought out and consistent page that will…
Marketing 4.0 – What is it all about?
What actions should you take in the era of marketing 4.0 to engage your consumers and sell your products or services? You will find the answer to that question in the article below. Marketing is very tech-oriented today. If you want to be the best in the field, you need to understand the digital world.…
Whitepaper- a powerful lead generator
A whitepaper is a report produced by an institution or a company. Its main aim is to present a product, a service or a piece of technology. This is one of the main content marketing tools, going further – lead generation. Research shows that around 60% of B2B marketers recognise whitepaper as a successful type…
Web design – where to start?
Your website should be the pride of your company. This is where potential customers come in the first place to look for information or contact details. Well-designed pages can boost your chances of success in the industry and gain new customers. Proper plan First of all, you need to consider what content you want to…
Graphic design – a sketching block and some crayons will not do
Recently, design has become a very fashionable concept. It is a keyword which refers to almost everything, from architecture to business cards. What should you focus on when working on the visual identity of your company? What mistakes should you avoid? And most importantly, how should you match particular design elements? Golden ratio Mathematics often…
The 4 elements of SWOT analysis
SWOT analysis is a basic tool for developing a strategy. Before you set the schedule for your company’s promotional activities, you need to reflect on a few aspects. What is SWOT analysis? SWOT is an acronym for the elements of analysis. The process includes an analysis of your strengths and weaknesses as well as opportunities…
How is SEM different from SEO?
Internet marketing is becoming increasingly significant in promotional activities. Virtually every organisation has its website through which it communicates with customers. In order to make your website visible, it is necessary to optimise it effectively. And in such cases, SEM and SEO come to your aid. You can read about SEO here. Now let’s take…
How to generate new leads?
More often we hear that it is important to gain leads. It expands the scope of your target audience and increases the traffic. What is really meant by leads? What is lead? A lead is a customer interested in your offer, which he shows by, e.g. a query about a product or a service. Leads…
How to create a Landing Page?
Landing Pages are gaining in popularity. Entrepreneurs try to engage prospective customers and provide them with the information that best suits their needs. What exactly is a Landing Page and how can it help your business? What is a Landing Page? A user browsing the Internet notices your advertisement, clicks on it and is then…
The power of SEO
Online brand awareness is what guarantees your success. You should know how to use the most beneficial tools that will allow you to enjoy favourable outcomes. One of them is SEO. Let us start from the very beginning. Search Engine Optimization means… SEO is a set of activities for a specific website, aimed at obtaining…
Interview with Michael Mayr, Global Service Manager for Hitachi Data Systems
We were asked to interview Michael Mayer for the Zero Outage Industry Standard Association. ZOIS is a London based organisation aims to maximise customer satisfaction and value by providing a framework of best practices and standards to enable the delivery of secure, reliable and highly available end-to-end IT services and solutions. Mr. Mayer coming from…
Video Interview with Stephan Kasulke, Chairman of ZOIS
We recently had the pleasure to interview Mr. Stephan Kasulke, the Chairman of the newly launched Zero Outage Industry Standard Association based in London. The interview was taken for the Best Practice Magazine in January 2017. Mr. Kasulke explains in the interview the main values of ZOIS. The original interview was conducted in German for…