- All
- Articles
- Case Study
- Experts' Corner
- Interviews
- Podcasts
B2B Marketing Expert Interviews – Johnny Walker
“When we have understood our clients problems and pains so well that they think we have read their mind, then our conversion rates jump.” We’re very pleased to be joined today by Johnny Walker, Marketing Manager at We Are CONKER & Non Executive Director for My Community Bank. A very warm welcome to you. Your…
B2B Marketing Expert Interviews – Petra Hauser
We are delighted to welcome Petra Hauser, CEO founder of Exponential Business Hub and Ambassador for Singularity University to our B2B Expert Interviews segment. Hello and welcome, Petra. If I may start by asking, the company you founded, Exponential Business Hub has the mission statement: “We work with robots, AI, IoT and space, but we…
B2B Marketing Expert Interviews – Hanns Schempp
Joining us for our first (of many) B2B Marketing Interview segments is Hanns Schempp, Vice President of B2B Digital Marketing, Europe for Deutsche Telekom. Please let me begin by thanking you Hanns, for agreeing to take part, we’re very grateful to gain your insight into some of the areas that interest you and…
Interview with Melissa O’Gorman and Jonny Birkin of Media & Communications Department – Derbyshire Constabulary
Operation Tatin: Catching a Serial Sex Attacker Before the end of last year, Derbyshire Constabulary’s Communication and Engagement department picked up a prestigious award at the CIPR Pride awards, an event which acknowledges excellence within the field of PR. Derbyshire Constabulary’s Public Sector award was in recognition for their highly successful ‘Operation Tatin: Catching a…
Interview with Susanne Kelz-Schmid, Marketing Specialist, Leykam Let's Print Holding
BCM: What experience do you have in your field? I have been a marketing specialist for 3 years at LEYKAM Let’s Print Holding AG, an international web offset printing company. Before that, I worked for many international advertising agencies, where I also managed B2B customers. BCM: Where do you see the potential associated with…
Interview with Norbert Lustig, Manager and Board Member, DMVÖ
BCM: What experience do you have in your field? As a dialogue marketing agency, we have specialised in B2B (dialogue) marketing for many years. Our performance portfolio ranges from strategy, conception and support for lead generation to the development of complex, individually controlled customer loyalty programs. BCM: Where do you see the potential associated…
Interview with Susan Brunner, Sustainability & Marketing Stream Lead, Mondi
BCM: What experience do you have in your field? I have been with Mondi for over 11 years, most recently as Team Lead Office Papers and responsible for the flagship brand ColorCopy. I’ve designed and implemented countless campaigns for office paper and professional paper. As a paper company, we put a great deal of emphasis…
Interview with Monika Thomasberger, Senior Expert Marketing Communications, Telekom Deutschland
BCM: What experience do you have in your field? I have been working in the B2B Marketing Communications field for several years and have been able to gain different experiences from social media management, marketing automation, PR and digital dialogue marketing throughout my career. BCM: Where do you see the potential associated with marketing…
Interview with Andreas Hrzina, Head of Marketing & Product Management, Rittal
BCM: What experience do you have in your field? I have 15 years of experience in B2B marketing in the industrial environment. BCM: Where do you see the potential associated with marketing automation? Marketing automation enables communication with the customer in real-time, provides the user with tailored information and analyses behaviour. BCM: Which…
Interview with Julia Pichler, B2B Marketing, Canon Austria
BCM: What experience do you have in your field? I am involved with areas that include product and sales management for technical hardware, as well as consumer and business products. I have experience in business development which includes both new and existing segments. In addition, I co-ordinate with a range of stakeholders to provide solutions…
Interview with Robert Staubmann, Senior Product Manager Dialog & Daten, HEROLD Business Data
BCM: What experience do you have in your field? I manage the product management at HEROLD Business Data GmbH in the field of dialogue and data, and I have been dealing with B2B and B2C marketing topics for about nine years. My special focus is on data-driven applications of dialogue marketing. BCM: Where do…
Interview with Anton Jenzer, CEO of VSG Direktwerbung
BCM: What experience do you have in your field? B2B dialogue marketing as a service provider within the fields of address, data, CRM analytics and mailing production. BCM: Where do you see the potential associated with marketing automation? I see the greatest potential within the realm of the customer journey itself and a great…