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Interview with Anton Jenzer, CEO of VSG Direktwerbung
BCM: What experience do you have in your field? B2B dialogue marketing as a service provider within the fields of address, data, CRM analytics and mailing production. BCM: Where do you see the potential associated with marketing automation? I see the greatest potential within the realm of the customer journey itself and a great…
Interview with Martin Wilfing, Managing Director of DMVÖ
BCM: What experience do you have in your field? I have been engaged in dialogue marketing for the last 30 years. BCM: Where do you see the potential associated with marketing automation? Processes can be defined in real-time, depending on the business case, and can also be called-up in real-time. BCM: Which of…
Social Media Analytics: Comparison of 3 powerful platforms
When developing a comprehensive social media strategy it is important to also couple it with good metrics and a performance management system. To assist you with this, it is a good idea to use a bespoke social media analytics tool. A quick search out there will however yield a lot of results and going through…
Call to action (CTA): how to improve online results
Do you run email marketing campaigns or simply create valuable content and want to increase the prospect to lead conversion rate? Focus on creating an effective CTA. This small element can do much more than you think. The Call to Action method can be compared to a clear signpost that indicates how to go directly…
Why Experiences Matter! Demystifying UX
User Experience, also known as UX in today’s day and age is becoming increasingly important. Along with SEO, having your website designed with UX in mind can yield the most favourable results. UX plays a key role in determining how customers regard your brand, making it a powerful influencing factor. Well thought out design decisions…
Implementing AI in Marketing: A New Frontier?!
The advent of new technologies such as Big Data, Blockchain and Artificial Intelligence (AI) has brought upon a lot of change disruption in recent years. Not only are we seeing various startups that are developing new and innovative products around these technologies worldwide but incumbents are also hopping on the train to try and integrate…
Optimal Web Design: What’s Really Important?
Designing a website several years ago would have been very different from designing one today. Not only has there been various changes to requirement and expectations from customers but the associated costs for developing a website has also changed drastically. UX & UI One of the most important aspects of website design today is making…
Social media – promotional boost
Social media has created a new era of online communication. They are used not only by family members or amongst friends, but also small and big companies have noticed their advantages. Now more than ever, the Internet has become a business tool. Almost everyone has an account in at least one social media channel. But,…
Blogging: what is going on?
It is worthwhile to get to know a few tricks used by successful bloggers. What works for them can help you with your publications as well. Running a business blog offers a great chance to gain new customers and increase visibility on the Internet. Various subjects of entries A blog should be written on a…
Stages of creating a website
A well-coordinated team of specialists is the key to create a professional website. It is a complex process, but the outcome is worth the effort. 1. Needs analysis An analysis of client’s activities, needs and opportunities to use specific technologies are of great importance to launching a well thought out and consistent page that will…
Rebranding is not just a logo change
Everyone needs a change once in a while. We grow. We want more, better, different. Our priorities and values change. We see new opportunities. It is similar with brands. The world is changing. Markets, clients and technologies are changing. New challenges are emerging. Your brand should keep up with all that. Rebranding is a positive…
Marketing 4.0 – What is it all about?
What actions should you take in the era of marketing 4.0 to engage your consumers and sell your products or services? You will find the answer to that question in the article below. Marketing is very tech-oriented today. If you want to be the best in the field, you need to understand the digital world.…