- All
- Articles
- Case Study
- Experts' Corner
- Interviews
- Podcasts
Instagram, an untapped resource?
Instagram is one of the new boys on the block in terms of social media and it is making waves already as it has more recorded users than Twitter. Many people believe this new found power is the fact it is owned by Facebook. When you are associated with Facebook the exposure is imminent and…
Why do you need Video Marketing?
Video is gaining more and more recognition these days. Here are only few facts and stats which prove that video is one of the strongest marketing tool you can use while promoting your products or services. 96% of B2B organizations are using video as part of their online marketing. 70% of marketing professionals say “video converts…
How to make your website engaging
Every business can benefit from a good website. However, standing out from the crowd is a difficult task, with over a billion websites on the internet. A successful website will need to be engaging and visually appealing, to attract an audience. Here are a few strategies to make your website engaging: Is your website device-friendly?…
Buzz marketing and its main methods?
What is buzz marketing? Industry professionals are always using the term ‘buzz marketing’, but you may be thinking: what exactly is buzz marketing ? This is a viral marketing strategy, where people are encouraged to discuss/create a ‘buzz’ about a product/service. Rather than using traditional communication channels such as tv, radio, billboards etc, excitement is…
Alternatives to promoting products through your website
The internet is the ideal tool for promoting your products and services. Promoting your products online is inexpensive and when implemented correctly, it can attract enormous amounts of business. Your website is a great platform for showcasing your products, but this is just one of the many methods of online promotion. Listed below are 5…
Video interviews – the best way to demonstrate company values
The use of videos in content marketing has skyrocketed over the last few years. Marketing professionals have uncovered the many benefits of video content. They are affordable, engaging and memorable. An effective method of projecting your company values is through the medium of video interviews. Listed below are a few tips on how to create…
6 reasons why your company should be using Twitter
From celebrities to politician to small local businesses, around the world, people are discovering the power of Twitter. With 288 million active users each month, the social media site is a great marketing tool. Do you need more convincing? Read below to discover 6 reasons why your company should be using Twitter. Networking Valuable connections…
Should your company be using Facebook?
Over the past few years, social media usage has exploded. The social networking site Facebook, had an estimated 1.39 billion active users last year. Potentially, social media can be an extremely powerful tool which can increase brand awareness, encourage customer engagement and increase sales revenue. More companies than ever are exploring the marketing potential of…
Creating the perfect homepage for your website
Every website needs a great homepage! First impressions are important and your homepage is the first thing a visitor will see when visiting your site. In a matter of seconds your audience will decide whether your website is of any value to them. Read on to find out how to maintain your audience’s attention and…
How to reach your target audience online ?
Reaching your target audience online can be a challenging task. With 40% of online ads not reaching its target audience (Nielsen, 2014), an effective online strategy is crucial. Listed below are a few tips to get you started! Define your target audience Aimlessly online marketing to everyone is likely to be time-consuming, inefficient and ineffective.…
Seeding- how does it work?
The success of a viral marketing campaign is rarely due to luck and often depends on appropriate seeding. This involves launching and promoting content through various social mediums. Sharing your content in the right places can have a dramatic impact on its visibility. Whether your goal is to increase traffic, generate buzz or increase conversions,…
5 Ways to promote your video online
Making a creative and engaging video is the first step in getting your online video noticed. However, without the proper online marketing in place, a great video may go unnoticed. Listed below are 5 ways to promote your video online, helping you to maximize the visibility of your videos. Share the video through social media A…