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How to use videos in Kickstarter campaign?

Kickstarter campaigns: Why use videos? With Kickstarter campaigns having a 43% success rate, creating a great online marketing strategy is highly important. Key to a successful Kickstarter campaign, is the perfect campaign online video. Statistics show that the use of video increases the likelihood of funding by 85 % ! Listed below are a few…

Use and Benefits of Animated explainer videos

In the age of social media and instant communication, people have shorter attention spans than ever, often getting bored or distracted easily. Statistics show that the average human attention span is only 8 seconds! ( National Center for Biotechnology Information, 2013). Animated explainer videos are quick and easy to engage with, ensuring that your audience…

How to promote a landing page?

Once your landing page is up and running (click here to find out how to create a perfect landing page) you will want to generate more traffic and spread the word. Landing pages, in time, can get higher rankings in search engine results. They are usually promoted through other methods of communication in order to…

5 Keys to perfect Logo Design

Every business needs a great logo. Key to a strong brand identity, your logo design is of great importance. It has the power to transform the image of your business and can shape the way people perceive your business. Want to find out how to design the perfect logo? Read the tips below. 5 keys…

8 values of a perfect landing page

What is a landing page? Landing pages are simply websites, to which a person who clicks on your ad / link in the search results/ newsletter will be sent. Both the appearance and operation of landing pages greatly increases the effectiveness of the campaign. What makes a good landing page? Is your landing page perfect? Try…

How to promote a book with a video trailer?

The need to promote a book for an author or publishing company in a dynamic, eye-catching way is increasingly important for online marketing purposes. In a competitive market where books can be downloaded and publishing companies can distribute books more easily, a promotional tool such as a book trailer in form of an online video…

How to develop a social media marketing strategy?

With 72% of all internet users active on social media, you cannot afford to make mistakes with your social media strategy. But with the overwhelming amount of platforms- from Facebook to Instagram to Twitter, you may find the process quite daunting. If you’re interested in finding out how to effectively market your business using social…

How to build a brand?

At the core of any business is its brand. How customers perceive it can make-or- break the business. The success of a business may be determined by its ability to differentiate itself from competitors. One method of doing this, is by developing a strong brand presence. The branding of a business plays a key role in…

The importance of mobile marketing

The number of UK mobile phone users has experienced a dramatic increase, from 50% in 2000 to the current 94%. With mobile usage expected to overtake desktop use in 2014, an effective mobile marketing strategy is more important than ever. What is mobile marketing? A successful strategy will tap into the immense power of mobile…

Social media marketing: Why you should be using video?

The rapid growth of social media and the rise of smartphones, has lead the way to a powerful medium of communication –  video content. Video marketing is an essential part of any online marketing strategy, with benefits including, increasing brand awareness and encouraging consumer engagement. With video expected to account for 69% of all consumer…

What should a website content look like?

You have 5, 4, 3, 2,1 … seconds. Just enough for your potential clients to determine if your company website is something for him. After 5 seconds, they will either stay on your side or go to the your competitor’s website. They might also completely lose interest in products / services of your industry. Now…